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Indesit Takes Its #DoItTogether Campaign To The Next Level In 2018

Over the past year, Indesit’s #DoItTogether campaign has raised awareness of the gender imbalance in domestic chores. While society has made great strides forward in equal rights, housework is an area where there is still a huge distance to travel: according to the OECD, “female partners spend twice as much time on housework than men”. Although progress is being made, in Britain, 81 per cent of housework is still done by women, while in France women do 73 per cent, and in Russia 64.5 per cent of housework is still done by women.

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