Tag: KBB Birmingham 2014

At jmm we use our extensive knowledge and creative skills to assist with the organisation of unforgettable, bespoke events for your product launch, press engagement or business news and developments.

Using our considerable planning experience, we will manage your event to our exacting standards, and will ensure it is an impressive occasion that is sure to get you noticed, and get the media’s keyboards tapping and smartphones buzzing in praise of your business.  We also support clients at industry and consumer exhibitions and events, as well as attending new events to alert and recommend potential opportunities to clients.

jmm has a comprehensive database of contacts from photographers, videographers, chefs, catering specialists etc., to support your marketing strategy and ensure your event meets the objectives set.

It is vitally important that the words used to convey the message of your brand are the right ones. At jmm we have over 35 years’ combined experience of creating press releases and crafting editorial copy across multi-media channels.

Our gifted writers are adept at producing a high standard of concise, accurate and engaging copy that appeals to journalists. We can convey the news about your latest technology in a clear informative way: generating attractive and appropriate copy to highlight your latest product development or news; livening up your brand’s profile with striking creative material; and delivering your key messages using punchy statements, creating maximum impact on social media.

Your objectives and our enthusiasm for your brand will be injected into everything we write. We constantly look for fresh opportunities to write about your company and brand. Using innovative ways to create newsworthy content for the press, we will maximise the media coverage and raise the profile of your company and brand in the industry.

We support and promote client campaigns by applying our extensive industry knowledge and imagination to individual client needs, ensuring we deliver effective results, meeting your specific objectives.

Nothing is done to a formula at jmm. We work to your brief to implement your marketing strategies in order to deliver the results you want. We devise and undertake creative, tailored PR campaigns in both print and digital media to get your brand noticed, drive consumer and trade interest, increase sales and grow your brand’s market influence. We provide brand-building campaigns, always thinking strategically and making the most of your capital investment to deliver outstanding returns. We can source appropriate brand ambassadors and celebrities, and work closely with them, to maximise their effect.

We understand the necessity of planning and preparation supported by regular reporting, which is vitally important for you to know how well your PR and marketing campaigns are performing.  For every campaign, we will ensure you receive timely feedback and coverage reports, and a final project round-up, evaluating the success of each and every campaign.

Reaching your target audience is our priority. At jmm we are constantly on the lookout for strategic opportunities to place your products in key places where your brand will receive the greatest influence and exposure.

We work hard to ensure we understand your business objectives so that we target the right audience for your company, brand or product. We look to improve your exposure by placing products with the most appropriate medium, using competitions, give-aways, prize draws or TV to maximise your exposure and help you reach the most appropriate audiences for your campaign.

Whatever the message you want to convey, we tailor our strategy to achieve the best possible coverage for your business.

If you are looking for a more comprehensive marketing package, our combined knowledge and experience enables jmm to offer clients additional promotional services, from producing informative newsletters, to assisting you with the development of an effective marketing strategy.

We can devise and deliver creative, professional marketing services, both online and in print, producing promotional material that will both grab attention and deliver your key messages in an accessible and attractive way.

We can influence your existing clients, and reach potential customers, by undertaking targeted mail shots and compiling regional, national or industry appropriate distribution lists.

We are always on the ball at the jmm office, keeping a close eye on the media, looking for upcoming editorial features and seeking new opportunities to pitch your brand, product or company.

We constantly search for, and explore every opportunity through engagement with editors, journalists, bloggers and freelancers, where we can snatch every opportunity to talk about your business. We have excellent relationships with key members of the media and utilise comprehensive media databases to ensure all our press releases reach the right people at exactly the right time.

We respond to all appropriate requests from journalists, key bloggers and freelance writers with speed and professionalism, which includes everything from image requests to providing expert quotes or comment, to ensure your brand is placed at the forefront of industry discussions, and support a profitable return on your investment.

The social media sphere is a varied market and is now an essential part of media relations too, but how do you know which platform would benefit your business most?