Taxi For InSinkErator

InSinkErator®, the global leader and inventor of the food waste disposer, and major player in the steaming hot water taps market, has extended its advertising campaign to include three iconic black cabs in Central London.

The taxis are fully livered with InSinkErator® branding, with images of the company’s latest print, online and Channel 4 television advertising campaign, which highlight the company’s food waste disposal units and steaming hot water taps. The initative puts the InSinkErator® brand in front of an audience of up to 10.5 million adults.

Ashley Munden, Managing Director, Europe for InSinkErator®, says: “Branding London’s black taxi cabs with InSinkErator® offers us excellent exposure, especially to support our current TV campaign. This is a great opportunity to raise and increase consumer awareness of the company and our products.”

For more information about InSinkErator® or for the full list of products call 01923 297 880 or visit the website at www.insinkerator.co.uk

Ends

Image caption: An London inconic London taxi, branded with InSinkErator®

Notes to editors:
About InSinkErator®:
InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade, filtered, hot water on demand.

About Emerson
Emerson, based in St. Louis, Missouri, USA, is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and tools and storage businesses. Sales in fiscal 2012 were $24.4 billion. For more information, visit www.Emerson.com.

14th November 2013

For further press information and images please contact:
Sara at JM Marketing
Tel: 01536 414555
Email: sbazeley@jmmarketingservices.co.uk

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