The inventor and global leader of food waste disposers and major player in the steaming hot water tap market, InSinkErator®, unveiled fresh and exciting concept ranges at its first-ever European exhibition, LivingKitchen at imm Cologne.
Open to the trade, press and general public, LivingKitchen offered the ideal venue to introduce the colourful line-up of InSinkErator® food waste disposers and steaming hot water taps across Europe. Taking centre stage was the InSinkErator® 3N1 kitchen tap with hot, cold and filtered steaming hot water up to 98ºC, displayed alongside the globally renowned range of food waste disposers in matching spring shades to indicate a stylish and vibrant future for both products.
The InSinkErator® ‘colour wall’ embraced contemporary design trends of bright, focal shades and colour coordination in the kitchen, alongside the genuine lifestyle benefits and innovative technology that these typically premium appliances offer. Being the first aesthetic venture of the brand to provide stylish and practical appliances at an affordable price, the line-up of on-trend 2015 tones was joined by the premium Jet Black collection; with a unique focus on design, latest technology and innovation to add a fresh contrast to the range.
Linda Phoutthasak, Marketing Manager Europe for InSinkErator®, says: “Not only do we aim to ensure premium quality and functionality are available to consumers at an accessible price-point in our traditional ranges of steaming hot water taps and food waste disposers – we also want to make these products stylishly on-trend. Kitchen design has taken an artistic turn in recent years, and now consumers are seeking products that do amazing things while giving their kitchen a striking, sleek look. At InSinkErator®, we want to cater to this growing demand for style with substance.”
For more information on the InSinkErator® range, consult your Account Manager or go to the website at www.insinkerator.co.uk
Image caption: The InSinkErator® stand at LivingKitchen, imm Cologne, saw fresh and colourful adaptations of their renowned food waste disposers and steaming hot water taps
Notes for Editors:
InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade, filtered, hot water on demand.
For further press information and images please contact:
Alex at JM Marketing
Tel: 01536 414555
3rd February 2015