The Countdown To Whirlpool's Fastest Dishwasher At The St. Pancras Clock Tower

Whirlpool, the world’s leading manufacturer and marketer of major home appliances, has launched its innovative new range of 6TH SENSE® dishwashers. The freestanding and built-in models, which feature innovative PowerDry technology capable of completing a full wash and dry cycle in just one hour1, were launched at renowned landmark for time, the St. Pancras Clock Tower.

The launch follows the appointment of a dynamic Whirlpool team, and represents the beginning of heightened PR and marketing activity throughout 2015. Central to this is supporting retailers; ensuring company developments and technology trends are communicated via a number of channels that can, in turn, be passed onto the consumer.

The Whirlpool freestanding ADP 900 IX dishwasher, and its integrated counterpart, the ADG 2020 FD, achieve improved washing and drying performance by way of new and innovative PowerDry technology. Unveiled by Whirlpool’s Managing Director, Darren Harrison and Brand and Digital Marketing Manager, Jennifer Spragg, the 3D airflow feature and closed circuit drying system with humidity-extracting fan did not disappoint, without any steam upon opening the door, and perfectly dry crockery and spotless glasses.

Notoriously difficult to dry in the dishwasher, even plastic items were ready to put straight in the cupboard after the one hour cycle, which Whirlpool demonstrated in partnership with contemporary kitchenware specialist, Joseph Joseph.

Combined with 6TH SENSE PowerClean option, the dishwashers detect levels of grime in order to automatically optimise settings, for savings of up to 50 per cent in water, energy and time2. Situated at the rear of the dishwashers, 28 PowerClean jets are dedicated to the removal of burnt on food and, to ensure that pre-washing is a thing of the past.

As well as new and genuinely innovative technology, the freestanding dishwasher offers a fresh, minimalist aesthetic. With an integrated handle inset into the flat stainless steel door, off-set by a subtle curvature, the new design fits perfectly with the Whirlpool Absolute collection of refrigerators.

Jennifer Spragg, Brand and Digital Marketing Manager, says: “We are so excited to launch the new 6TH SENSE PowerClean dishwashers with PowerDry option. Offering a complete wash and dry cycle in just one hour is a huge step forward, both in the market place and in meeting our objective of developing innovative technology and genuine lifestyle benefits for consumers. The new Whirlpool team is enthusiastic and dedicated to advancing product design based on consumer needs, throughout all of our product ranges, and the PowerDry concept is only the beginning.”

For more information on the new Whirlpool dishwashers contact your Account Manager.

Ends

Image captions:

  1. The launch of the new Whirlpool dishwashers with 6TH SENSE PowerClean and PowerDry option at the St. Pancras Clock Tower.
  2. The new Whirlpool team welcomes guests to the St. Pancras Clock Tower in celebration of innovative new PowerDry technology.
  3. The Whirlpool freestanding ADP 900 IX dishwasher with 6TH SENSE PowerClean and PowerDry option.

Notes for Editors:

¹Using the one hour wash and dry programme; based on internal test results August 2013

²Comparison between minimum and maximum consumption on 6TH SENSE® programmes

About Whirlpool Europe, Middle East & Africa (EMEA):

With around 10,000 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2013 of approximately $19 billion, 69,000 employees, and 59 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further press information and images please contact:
JM Marketing

Tel: 01536 414555

Email: Alex@jmmarketingservices.co.uk

4th December 2014

Categories

Archives

Recent Posts

  • Compact New Brochure From Tucson Makes Pump Selection Easier
    In Tucson
    Tucson Pumps has released a new brochure in a compact A5 format, providing a handy guide for installers to keep in their van and a practical resource for merchants at their trade counters. […]
  • Flair Introduces Complementary Finishes Literature
    In Flair Showers
    Ensuring finishes in the bathroom are cohesive and balanced is vital for achieving a harmonious, elevated space. To support bathroom designers and its retail and merchant partners, Flair Showers has produced a new complementary finishes guide that highlights the finishes available from its Sanbra Ltd sister company, St James England, for bathroom brassware that perfectly complement its shower enclosure finishes. […]
  • Instantor to Showcase R-Press Fittings at the IRAC 2026 Exhibition
    In Instantor
    Instantor, market-leaders in press solutions, will be exhibiting its R-Press range of press fittings for the first time at Ireland’s Refrigeration, Air Conditioning and Heat Pump Exhibition (IRAC). Taking place at the Green Isle Hotel in Dublin on the 16th April 2026, the biennial IRAC exhibition aims to bring wholesalers, suppliers and industry professionals together to showcase their products, services and network with colleagues. […]
  • R-Press ACR Fittings Now Available Through Leading Merchant BES Ltd
    In Instantor
    R-Press fittings from Instantor are now available through BES Limited. A merchant with over 50 years of experience, BES supplies a comprehensive range of products to the plumbing, heating and gas industry. The portfolio includes 15,000 products which are stocked and distributed via BES’s state-of-the-art 77,000 square foot warehouse in Birmingham. […]
  • Flair announces strategic partnership with PHG
    In Flair Showers
    Extending the availability of its shower solutions in the UK, Flair Showers is partnering with Plumbing Heating Group (PHG), the UK’s leading merchant buying group for plumbing, heating and bathrooms. PHG members will now be able to supply shower enclosures, bathscreens and wetrooms from the installer-friendly Flair PRO Collections and premium Harmony Collections. […]