The Dimplex Viro3 safeguards your family's health in the home

Dimplex, the brand leader in electric space and water heating, introduces the Viro3 air purifier, to help reduce the harmful pollutant levels in the home.

Every day activities in the home can lead to a dangerous build-up of airborne particles, such as vacuuming, cooking, smoking, cleaning and burning an open fire. A recent report from the Environmental Protection Agency (EPA)* indicated that pollutant levels can be two to five times higher inside our homes than outside.

Indoor air pollutants have been ranked among the top five environmental risks to public health, and Dimplex offers a solution thanks to the Viro3 DXAPV3 air purifier. The freestanding Dimplex air purifier has been designed to draw the existing air within the room through a three stage purification process. Firstly, an active carbon pre-filter helps to cleanse the air of dust and smells, a HEPA filter then traps tiny airborne particles such as pollen and mould spores, finally, Viro3 technology attacks and neutralises harmful impurities in the air.

Finished in white with silver controls, the Dimplex DXAPV3 Viro3 air purifier is ideal for rooms sized around 28m2 and is the perfect way to ensure your home is clean and safe for all members of your family.

Zofia Piasecka, Product Manager for Dimplex, says: “Airborne particles can build-up in our home and seriously affect our health, particularly for allergy sufferers. Ensuring that the air in our home is as clean as possible is very important, especially around children, as they are more susceptible to air pollution than adults as they breathe a greater volume of air in comparison to their body weight.

“Modern homes are now very well insulated, and therefore there is little air circulation from drafts. Air purifiers, such as the Dimplex Viro3, can make a big difference in improving the air quality in your home and protecting your family against harmful pollutants.’”

Key features and benefits of the Dimplex Viro3 DXAPV3 air purifier:
• Freestanding air purifier with three stage purification process
– Active carbon pre-filter cleanses the air of dust and smells
– HEPA filter traps tiny airborne particles, such as dust mites, pollen and mould spores
– Viro3 technology attacks and neutralises harmful impurities in the air
• Effective for removing pollen, dust mites, smoke, bacteria, odours and mould spores from the home
• Ideal for a room sized around 28m2
• Clean air delivery rate of:
– Dust – 78
– Smoke – 80
– Pollen – 90
• Two speed settings for flexibility
• Simple to use on/off switch system
• Low power consumption of 40 Watts
• Finished in a modern white with silver controls
• Dimensions: H x W x D: 330 x 250 x 105 mm

The approximate price of the Dimplex DXAPV3 Viro3 air purifier is £59.99

For more information about the Dimplex DXAPV3 Viro3 air purifier call Dimplex on 0844 879 3588 or visit the website


Image caption: The Dimplex DXAPV3 Viro3 air purifier with three stage purification process

5th March 2013

Notes to Editors:
Source: *Environmental Protection Agency (USA):

About Dimplex:
Dimplex is the UK market leader in electric heating with over 400 products in its portfolio. With over 60 years manufacturing experience Dimplex is best known for its ranges of installed heating, storage heaters, panel heaters and towel rails.
Dimplex revolutionised the electric fire back in 1989 when it introduced the Optiflame® effect – now the world’s best-selling electric flame effect fire. Five years ago it also introduced Opti-myst® the world’s most realistic electric flame effect which amazes everyone who sees it. Dimplex also has an extensive range of portable products, from its well-known oil filled radiator range from which the company got its name [the Dimples in the design] through to stylish fan heaters, convector heaters and air treatment products.
Dimplex is based in Southampton and employs approximately 200 people. Part of the Glen Dimplex Group other well-known consumer brands include Morphy Richards, Roberts Radio, Belling, New World and Stoves.

For further information and images please contact
Sara Bazeley
JM Marketing
Tel: 01536 414555



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