The Ideal Food Waste Solution For New And Old Kitchens

Whether you’re completely renovating the kitchen or purchasing a few new updates to freshen up its look, there is always time to reconsider the organic waste bin taking up valuable space and ruining the atmosphere of the room.

InSinkErator® is the inventor and global market leader of food waste disposers, which offer a clever, practical solution to unhygienic and inconvenient traditional recycling methods. In a recent YouGov survey1, a shocking 41 per cent of people deny ever separating their food waste for kerbside collection, with only 22 per cent willing to home compost. Some of the top reasons found for not taking these measures to dispose of organic waste in an environmentally friendly manner are that it attracts unwanted smells and pests (19 per cent) and is messy and unhygienic (14 per cent)1.

A food waste disposer resolves these problems; dealing with peelings and food scraps, even those unsuitable for the compost heap, hygienically and instantly. The InSinkErator® range of food waste disposers simply grind food waste into tiny particles and flush it down the drain; diverting food waste from landfill, reducing harmful emissions from kerbside collection, as well as eliminating the unpleasant task of sorting through the rubbish.

With models to suit households of any size and budget, InSinkErator® food waste disposers are designed with top quality, stainless steel grinding elements for a powerful yet quiet performance, and come complete with everything needed for installation. Each model is accompanied by a step-by-step guide, with installation videos available online. As such, a qualified plumber or electrician is not required to fit an InSinkErator® food waste disposer, and they can be just as easily retrofitted into an existing sink, as incorporated into a brand new kitchen design.

Linda Phoutthasak, Marketing Manager, Europe and Russia, for InSinkErator®, says: “Our versatile range of food waste disposers open up the possibility of sustainable, easy organic waste management to more homes than ever before. With so many people neglecting problematic recycling systems such as kerbside collection, a food waste disposer is a great opportunity to stay environmentally conscious while maintaining the ambiance of the room, and can be installed with ease into existing or brand new kitchens.”

Key features and benefits of the InSinkErator® M Series 66 food waste disposer:

  • Top-of-the-range M Series model disposes food waste practically and hygienically with 0.75 horsepower
  • Offers high performance and continuous feed operation with improved one-stage grind technology
  • Capable of handling a large amount of food waste with added overload protection – ideal for the growing family or home entertainer
  • Uses just four litres of water per day and 3-4 kWh per year
  • No blades – uses superior stainless steel grinding elements and 980ml grind chamber
  • Built-in air switch operation, available in polished chrome or brushed steel, for added convenience
  • Removable, easy to clean sound baffle for quieter operation
  • Quick Lock® mounting assembly for faster, easier installation into new or existing kitchens
  • Auto-reverse action for extended product life and trouble free operation
  • Four year parts and service guarantee for peace of mind
  • Dimensions: H 318 x W 185 x 131 mm

For more information on the new InSinkErator® M Series food waste disposers and your nearest stockist, please call 01923 297 880 or visit the website at


Image caption:

  1. The brand new InSinkErator® M Series range of food waste disposers, featuring three models for households of any size or budget

Notes for Editors:

1 AMDEA – What a waste: Our enthusiasm for recycling wilts when it comes to food scraps

About InSinkErator®:

InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade, filtered, hot water on demand.

For further press information and images please contact:
JM Marketing

Tel: 01536 414555


3rd September 2015



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