The new Whirlpool Wavelicious mobile app for its microwave ovens

Whirlpool has launched its first App, Whirlpool Wavelicious. The completely new initiative aims to engage current Whirlpool microwave owners, as well as prospective new ones. With trends and smart phone usage high on the Whirlpool consumer radar, the App is a perfect fit with the brand’s target audience.

Juliana Sado, Brand Marketing Manager explains: “Microwave ovens do so much more than just reheating and defrosting and we want to help everyone get the most out of using them; Whirlpool Wavelicious is just the ticket. It is certainly a great ally in the kitchen when teamed with a Whirlpool Microwave oven.”

The new App enables users to browse anytime, anywhere so you can save time by planning in advance. You can try out new recipes using the superior Whirlpool cooking functions. There are forty recipes to choose from including soups, pastas, rice, bread, pizza, main and side dishes as well as cakes and desserts, with some exciting seasonal recipes too.

The Whirlpool Wavelicious App indicates the preparation and cooking time, the level of difficultly, as well as adding the recipe ingredients to your shopping list. The various settings required are listed such as the Whirlpool Crisp™, Steam and Forced Air for cooking, crisping or steaming. In addition you can add a personal note to a recipe, add the recipe to a mobile calendar and share on FaceBook, Twitter or email to your friends. And, should you wish, you can rate the recipe from one to five stars.

“Today’s microwave ovens from Whirlpool are very sophisticated, intuitive cooking appliances with superior functionality with highly comparable performance and results of a traditional oven. This new Whirlpool App is the tool we have all been waiting for. A little help in the kitchen is always welcome and this one is a huge asset. It is available for all users of an iPhone or iPad free of charge.”

Click here to download your copy of Whirlpool Wavelicious or go to


Image: Page from Whirlpool Wavelicious App

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site

For further press information please contact:
JM Marketing
T: 01536 414555

16th January 2013



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