WHIRLPOOL’S AMBIENT COLLECTION HITS THE SWEET SPOT FOR RETAILERS

With great design, sleek styling and attractive price points, Whirlpool’s Ambient Line of built-in appliances is proving to be a big hit with retailers.

The Ambient Line integrates advanced technology with supremely simple functionality to guarantee perfect results in the kitchen. The products in the range offer a comprehensive set of traditional and innovative functions and embrace the categories of ovens, microwaves, hoods, hobs, dishwashing, cooling and even a flexible and stylish warming drawer.

Each element of these durable products is made of high quality steel and finished in either black, white or stainless steel. All the components are beautifully aligned for maximum enjoyment and ease of use for the consumer. The advanced, fluid design of the Ambient appliances reflects the current desire for sophistication without clutter and can be seen in the sleek handles, easy-to-read display panels and understated aesthetics.

Whirlpool’s Ambient ovens are among the stars of the range with their smooth aesthetics and multi-function cooking options. Their capacious 67-litre cavities are matched by the flexible Cook3 system with five different shelf positions for creating all types of dishes. Whirlpool’s famed 6th Sense® technology ensures excellent results with convection and/or microwave cooking, baking, grilling, roasting, steaming or crisping.

The simple controls of these ovens are easy to use and sit elegantly within the smooth and geometric design lines. A classic example is the AKZM 756 single built-in oven, which is available in white, black or stainless steel. The oven is ‘A’ rated for energy efficiency and features a variable grill, retractable control knobs and a double glazed full inner glass door.

Simona Bara, Whirlpool’s Product Marketing Manager, Built-In, comments: “We are delighted with the response to our Ambient Line of appliances. We believe that this strong and sensibly priced collection offers both retailers and consumers exactly what they are looking for in the kitchen in terms of sophisticated design and excellent performance at a competitive price.”

Key features and benefits of the Whirlpool AKZM 756/IX single oven:
• Built-in single 60cm multi-function oven with electronic temperature control
• Aligns perfectly complements all appliances in the range
• Generous 67-litre oven capacity and A-rated for energy efficiency
• Five oven functions including fan defrost, maxi-cooking for perfect roasting, keep warm setting and variable turbo grill
• Attractive programme retractable control knobs, text assisted display and clock/timer
• Triple glazed with full glass interior door
• Halogen interior lighting
• Styled in white, black or anti-fingerprint stainless steel
• Dimensions: H595 x W595 x D564 mm

For more information on Whirlpool’s successful Ambient Line of built-in kitchen appliances, call your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends

Image caption: Whirlpool’s AKZM 756/IX built-in oven is just one of the stars of the company’s popular and successful Ambient Line of kitchen appliances.
5th July 2011

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the website at www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

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