Dedicated to quiet technology, Whirlpool has announced the first ever National Quiet Day, which took place on the 14th September, a resounding success, reaching a staggering 123 million consumers.
As the maker of the quietest spinning washing machine1, Whirlpool understands the importance of quiet in people’s lives and National Quiet Day was a way to help the consumer engage with the brand‘s quest for quiet in a new and stimulating way.
Whirlpool conducted nationwide research to find out attitudes to noise, and achieved coverage in 50 national and regional newspapers including the Daily Express, Daily Mirror, and The Sun, as well as achieving broadcast coverage on both radio and television. Activities on the day included handing out free ear plugs to thousands of London commuters and generating a quiet commotion on social media.
With a dedicated National Quiet Day website hosting information about Britain’s most annoying noises, the science of noise, ways to find quiet, and a shareable ‘Quiet Quiz’ and infographic, Whirlpool maximised every opportunity for engagement.
The website also hosted a competition to win a Supreme Care washing machine with a whisper quiet spin cycle of only 68 decibels, while a second Whirlpool competition hosted on Twitter generated over a thousand tweets, with people sharing their most annoying noises, with some hilarious scenarios and images.
Opportunities to hear about Whirlpool’s Supreme Care washing machines with noise reducing ZENTechnology™ were further enhanced by partnership with lifestyle, technology, and family bloggers. Some posted reviews, others held successful competitions, and all talked about the importance of quiet appliances in the home.
Jennifer Taylor, Senior Brand Manager, Whirlpool, said: “We are already setting our sights on future National Quiet Days, and the second Wednesday in September will be devoted to inspiring all of us to find a little more quietness in our everyday lives. The engagement for this first year was truly phenomenal, and we are looking forward to encouraging greater ZEN moments and building on our success going forward.”
For more details on National Quiet Day, visit the dedicated website www.quietday.co.uk and for information about the Supreme Care range of washing machines with innovative ZENTechnology™, contact your account manager, or visit the website at www.whirlpool.co.uk
1. National Quiet Day logo
2. The Whirlpool FSCR 10432 Supreme Care washing machine boasts the quietest spin cycle on the market¹
Note for editors:
¹ZENTechnology™ has the lowest noise level on the market. Up to a 10kg load at 1400rpm (status: December 2014)
The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense appliance technology.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/
About Whirlpool Corporation: Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers throughout the world in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) there are approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Center is located in Comerio (VA), Italy. Additional information about the company can be found at WhirlpoolCorp.com. or follow us on twitter @WhirlpoolCorp
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12th October 2016