Whirlpool Ireland Teams Up With Food Writer And TV Chef Catherine Fulvio

It’s not always true that too many cooks spoil the broth, especially when the best meets the best.  Whirlpool, one of the world’s major appliance manufacturers has formed an exciting partnership with top food writer and TV chef Catherine Fulvio for 2014 and 2015, which sees Catherine taking on the role of Brand Ambassador for their cooking appliances. Catherine’s role  has taken her around the country hosting in-store cookery demonstrations, and she is now hosting Whirlpool Training Acadamy days in her cookery school.

As proprietor of Ballyknocken House and Cookery School in County Wicklow, where she has recently installed Whirlpool appliances, Catherine says she is extremely impressed with the innovative functions, design and capabilities of the products and is very enthusiastic and confident to be advocating Whirlpool as a preferred brand of choice in cooking appliances.

Growing up on a working farm in Ireland, Catherine has a strong connection with the land and appreciates the importance of fresh, quality seasonal ingredients in producing flavoursome food.

Her busy career gets busier and it is no wonder that the Independent recently wrote of her: “Celebrity chef Catherine Fulvio is cooking up a storm in Ireland.”  She has firmly established herself as a familiar face on TV screens both at home and abroad, including appearances on BBC Saturday Kitchen, which attracts three million viewers per show. Her own TV series has aired in over eleven countries and she has also made numerous appearances on American NBC’s Today Show.

Catherine’s latest cookery book, Bake Like an Italian, was released in October.  She is also the food writer for one of Ireland top-selling weeklies, the RTE Guide. She is now featuring in a TV production, Lords & Ladles, which will air from June 6th 2015.

Davina O’Carroll, Sales and Marketing Coordinator, Whirlpool Ireland, says: “We all incredibly proud and pleased of this very special and exciting partnership with Catherine Fulvio, who will be an excellent ambassador for the Whirlpool brand.  Catherine shares our passion for cooking and her recipes have proved very popular. She is extremely impressed with the functions and capabilities of our ovens and microwaves, especially the dough rising function in the ovens and for example the fact that she can bake perfect scones in our microwaves using the crisp technology. Our appliances have proved to be a great success in her cookery school”.

For more information on the Whirlpool range go to the website at www.whirlpool.ie

You can follow Catherine for her latest tips on twitter (@cfulvio), Facebook (Catherine Fulvio) or on her website www.catherinefulvio.com or visit www.ballyknocken.com

Ends

Image caption: Whirlpool, one of the world’s major appliance manufacturers has formed an exciting partnership with top food writer and TV chef Catherine Fulvio for 2014 and 2015, which sees Catherine taking on the role of Brand Ambassador for the company’s cooking appliances.

About Whirlpool Europe, Middle East & Africa (EMEA):

With more than 26,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in nine countries, Whirlpool Europe, Middle East & Africa (EMEA) is managed by Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2014, Whirlpool Corporation generated an annual revenue of $20 billion, 100,000 employees, and 70 centers of manufacturing and technical research, worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Indesit, Hotpoint and other big-name brands in over 170 countries. Whirlpool’s European Operating Center is located in Comerio, Italy.

For further press information and images please contact:
Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

17th June 2015

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