Whirlpool Launches Award Winning Supreme Care Laundry Range

Leading global appliance manufacturer, Whirlpool, has launched a new, award-winning Supreme Care range of perfectly matching front loading washing machines and tumble dryers.  The product’s strongest asset is its exceptional performance level in noise, which claims the quietest spin cycle¹ on the market, thanks to Whirlpool’s revolutionary new ZenTechnology.

Boasting a modern, high-end aesthetic, the perfectly matching innovative new laundry range is designed with intuitive, touch controls or an easy to use push-and-rotate central dial, capable of not only reducing resource consumption but also consumer effort.

Winner of the 2015 iF Design Award, a prize that recognises outstanding design quality in product discipline and the household category, the new Whirlpool Supreme Care washing machines combine smooth, innovative design with exceptional performance levels in noise, energy and care of garments. The award is a strong endorsement of Whirlpool’s design strategy and ability to provide home life solutions that empower and simplify consumers’ lives.

With new ZenTechnology the energy saving A+++ (-50%) Whirlpool Supreme Care washing machines work at a whisper. The loudest part of any wash programme is the spin cycle; with the new ZenTechnology spinning reaches just 67 dB(A) the quietest on the market¹, thanks to Whirlpool’s revolutionary new direct drive motor.  Being connected directly to the drum, results in minimum vibration and quietness that means consumers can ‘live’ with their washer in the kitchen, and even run the washing machine overnight, in complete confidence that a late night wash won’t disturb their sleep.

And with the new benefit of PrecisionClean, you will get the best rinsing performance², particularly important for those with skin allergies.  The powerful jet in the drum sprays pre-mixed water and detergent, or fabric softener, directly onto your clothes.  This new efficient pre-mixing method means the new Supreme Care washing machines deliver the lowest water consumption on the market³.

And to help save money not only on water bills, but also the most expensive element of washing, the cost of detergent, PrecisionDosetechnology releases the exact amount needed for every wash, saving up to 12 litres of detergent a year4.  The bulk dispenser accommodates detergent and fabric conditioner for up to 20 washes, so all you need to do is select a programme, the PrecisionDose option and Whirlpool 6th Sense technology will do the rest.

Supreme Care washing machines boast SoftMove technology to ensure the finest clothing care with its gentle and custom treatment of garments.  The new drum keeps all your garments looking like new for longer. The new drum pattern reduces friction by 70 per cent, while the drum’s speed and movement is customised for each programme.

And, when you are not around to remove the washing immediately after the programme ends,  patented FreshCare technology continues to tumble garments for up to six hours, keeping garments feeling and smelling fresh, as well as reducing wrinkles by up to 30 per cent and therefore the need to iron.

The innovative, new Supreme Care washing machines are available in sizes of 8kg, 9kg, 10kg and 12kg.

New Supreme Care Tumble Dryers

The Supreme Care tumble dryer range is the number one for fabric care and wool drying5.  The treatment of woollens is exceptional, delivering all the care required to keep them silky-soft.  With the best wool drying programme on the market, without the need for any additional racks or accessories, the innovative new dryer range guarantees drying up to four, tumble dryable, woollen jumpers ready to wear in just one hour.

To achieve the finest drying care for all garments, the dryer incorporates SoftMove technology. The new, ultra-gentle drum design reduces friction by up to 70 per cent, while the programme customises the drum movement to care for any garment from denims to woollens, ensuring they remain crease-free and softer for longer.

The new Whirlpool Supreme Care tumble dryers also offer a patented steam system, SteamCare.  To refresh and release wrinkles in garments, consumers can treat their favourite and most delicate items to the perfect care total confidence.  A special accessory is placed in the drum with the laundry, refreshing garments in less than 30 minutes.

New 3DryTechnology dries very gently and evenly using new three-dimensional air jets, for perfect, efficient drying.

The top of the range, Supreme Care Premium Design dryer, features heat pump technology to guarantee maximum energy efficiency, with an A+++ rating.

Boasting the biggest drum on the market, at 121 litres, the dryers offer numerous benefits, including easy loading, easy access and increased space for fast, even drying.

Available in sizes of 8kg, 9kg and 10kg, all the models boast complete design symmetry with the washing machines.  The pairing is so neat that even the 10kg tumble dryer harmonises perfectly with the 12kg washing machine.

And should you not have room to place your Supreme Care laundry appliances side by side or should you wish to conserve space, a stacking kit is available to accommodate all model combinations.

Commenting on the launch of the new Supreme Care laundry range, Helena Ryan, Trade Marketing Manager Whirlpool Ireland, says: “As well as outstanding performance and the quietest washing machine on the market, our new, award-winning Supreme Care laundry range marries sleek, cutting-edge design with unprecedented performance levels in noise, energy and care for garments.  And our innovative new dryer, with the best wool drying programme on the market, guarantees exceptional treatment of all woollen items. This winning combination offers a truly unique experience that requires minimal effort on the consumer’s part.

“Elegant lines shape the machines’ simple and harmonious appearance, while the display is elegant, easy-to-use and intuitive… two masterpieces with a single, stylish look.”

Ends

Image caption: The new, perfectly matching, Supreme Care laundry range

Notes for editors:

¹ZEN Technology has the lowest noise level on the market.  Up to a 10kg load at 1400rpm (status: December 2014

² On cotton 40°C programme 80 per cent load on 8kg machine reaching 45mg NaOH and 100l water consumption.  Cycle time 320hr +extra rinse time vs competition with Spray rinse technology.  Based on internal testing status Dec 2014.

³ On the eco-cotton programme (normative) compared to competitors in the same capacity class, based on the water consumption claimed in the energy label (status 04/2015). Reference: Premium+ and Premium models.

4Up to 12 litres of detergent saved per year. 4 kg medium-dirty load and concentrated detergent. Based on the average sized family.

5 Testing among leading European brands conducted by independent Swiss Institute Swissa test Testmaterialien AG (Test Report Nr. 20130292) showed Whirlpool technology as having the best drying performance in dryable wool based on IFU-recommended wool load size (Status August 2014).

Whirlpool Europe, Middle East and Africa

With more than 26,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in nine countries, Whirlpool Europe, Middle East & Africa (EMEA) is managed by Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2014, Whirlpool Corporation generated an annual revenue of $20 billion, 100,000 employees, and 70 centers of manufacturing and technical research, worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Indesit, Hotpoint and other big-name brands in over 170 countries. Whirlpool’s European Operating Center is located in Comerio, Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com

For further press information and images please contact:
Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

2nd June 2015

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