YouGov logo - 2022

Whirlpool Recognised as a Top Improver in the YouGov Recommend Rankings 2022

Whirlpool has been revealed as the UK’s ninth most improved brand of 2022, according to the YouGov Recommend Rankings 2022*.

The rankings are based upon global data collected from members of the public using YouGov’s BrandIndex tool, which analyses the overall brand health of over 2,000 companies, operating across a variety of industries. Data collected by YouGov between June 2021 and May 2022 was used to track and compare the performance and consumer feedback for each brand against a range of metrics, one of which being the Recommend Ranking.

The Recommend Ranking measures the percentage of customers who would recommend the brand to a friend or colleague, the results of which are used to recognise the top 10 companies with the highest and most improved score.

Whirlpool UK Appliances Limited is committed to improving life at home, which includes supporting its customers throughout every step of their journey. The company has 14 sites in the UK, including a head office and call centre in Peterborough, and employs over 2,500 colleagues, over 1,000 of which are service engineers that deliver, install and repair appliances in consumers’ homes. Whirlpool UK consistently prioritises the customer experience across all of its operations, a commitment that was both maintained and strengthened throughout the Covid-19 pandemic. Providing training for its colleagues, asking for feedback from customers to help shape improvements in its processes and continually improving the service it provides are just some of the ways in which the company is working hard to maintain and enhance the customer experience.

Ian Moverley, Communications Director, Whirlpool UK Appliances Limited comments: “We are delighted to be recognised by the YouGov Recommend Rankings as the ninth most improved brand of 2022. Building, developing and maintaining strong relationships with our customers lies at the heart of everything we do, and these findings gathered from consumers across the UK demonstrate that our brand is growing from strength to strength. We will continue manufacturing innovative, reliable, high quality and environmentally friendly appliances to meet the needs of our customers and help improve life at home.”

For information on Whirlpool UK and its commitment to improving life at home, please visit:




Notes for editor:

* YouGov Recommend Rankings 2022 (YouGov, September 2022)


Image captions:

  1. Ian Moverley, Communications Director, Whirlpool UK Appliances Limited
  2. Whirlpool has been recognised as the UK’s ninth most improved brand of 2022, according to the YouGov Recommend Rankings 2022


About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers. Additional information about the company can be found at

For further press information and images please contact:

Steph at jmm PR

Tel: 01536 414555


18th October 2022


About jmm PR:

jmm PR is a PR, social media and influencer marketing agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copy writing, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website or contact the team on 01536 414555 or



Recent Posts