Whirlpool Refreshes Consumer Cashback Promotion

Whirlpool, the premium appliance brand, has refreshed its consumer cashback promotion, which is available across its portfolio of cooking, cooling, laundry and dishwashing appliances.

From the 6th September, right through to the 14th November 2017, Whirlpool is offering consumers up to £150 cashback on selected models.

Included in the promotion is the built-in Fusion range of premium cooking products, which incorporates appliances such as the single pyrolytic oven (AKZM 6692/IXL), built-in microwave oven (AMW 848/IXL) and the innovative condenser cooker hood (AKR 809 MR).

The new SmartCook induction hob (SMP 778 C/NE/IXL) is also available on the promotion. The innovative hob brings together the most advanced 6TH SENSE® technology with a novel modern design and, for the very first time, includes built-in culinary expertise, through an intuitive touch interface that guides the user every step of the way to perfectly cooked food.

Both freestanding and built-in refrigeration products are available on the promotion, in addition to the Wi-Fi enabled 6TH SENSE Live® Supreme NoFrost fridge freezer (BSNF 8993/PB).

A selection of the iconic Whirlpool Supreme Care laundry models, including the washing machine (FSCR 10432) that has the quietest spin cycle on the market1, is also included.

Finally, there is a range of SupremeClean dishwasher models on offer, including both built-in (WIO 3033 DEL) and freestanding (WFO 3P33 DL) models, which boast tremendous water and energy saving capabilities, as well as the excellent one hour wash and dry programme that dries even plastics perfectly so they’re ready to put away.

Catherine Balderson, Brand Manager, Whirlpool, says: “We hope that this promotion will support retailers introducing many more consumers to Whirlpool appliances, by driving more customers into store, increasing footfall for retailer partners and raising awareness of the countless attributes the brand delivers.

“Whirlpool brings cutting-edge design, outstanding resource efficiency, combined with intuitive technology to ensure superior results every time.  At Whirlpool we pride ourselves on understanding the consumers’ keen eye for detail and their desire for a stylish, co-ordinated look.  The Whirlpool brand offers premium finishes that define a seamless appearance for the home, and truly elegant designs, with intuitive interfaces for perfect synergy.”

Retailers have access to a raft of point of sale material, to support and alert consumers in-store to the promotion, which is available via their Whirlpool Account Manager.


Notes for editors:

1 ZenTechnology has the lowest sound level on the market in spinning noise, up to 10 kg capacity, and up to 1400 rpm (status December 2014)

Terms and conditions apply and can be found on line at: www.whirlpool.co.uk/promotions/cashback

Image captions:

  1. The new ground-breaking, Whirlpool, premium, SmartCook induction hob (SMP 778/C/NE/IXL) offers 63 cooking combinations, SmartSense 6TH SENSE® temperature sensors, and the flexibility to cook anywhere on the hob’s surface, for the ultimate freedom and cooking experience

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH Sense® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation: Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centres in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Hotpoint, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on twitter at @WhirlpoolCorp.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555

Email: lauren@jmmpr.co.uk

24th August 2017



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