Whirlpool TV Appearances

Whirlpool appliances have been chosen for several major TV cookery series over the last twelve months, exposing the brand to a huge nationwide audience.

Following a highly successful TV placement campaign throughout 2013, Whirlpool will be maintaining the momentum this year with further exposure in major TV series. The brand has been chosen for several programme slots including recently concluded, My Kitchen Rules, hosted by award-winning Michelin starred Jason Atherton, and joined by chef and best-selling author Lorraine Pascale, who judged the new competitive cooking series. The programme featured kitchens decked with the Whirlpool Fusion built-in cooking range.

Whirlpool starred on the Great British Bake Off  2013, hosted by Mary Berry and Paul Hollywood, which enjoyed its most successful series ever. The final programme was viewed by nearly eight million people and Whirlpool’s Jet Chef combination microwave ovens proved a great asset to competitors.

Additionally, Whirlpool was selected to feature on Sunday Scoop, a very popular mid-Sunday morning entertainment programme hosted by Nadia Sawalha and Kaye Adams.  Sunday Scoop is a lively topical mix of the week’s news, with great food and debate thrown in, which immediately follows the Sunny Side Up entertainment programme hosted by Stephen Mulhern.

Juan Pillay, Trade Marketing Manager for Whirlpool, says: “The Whirlpool brand has enjoyed tremendous TV exposure over the past year on popular programmes that attract big audiences. We have been selected for further TV programmes to keep our great range of kitchen appliances in the spotlight.

“Programmes that offer a lively mix of entertainment and food are an ideal showcase for our contemporary Fusion range of appliances with their cutting edge technology, innovative functions and a fresh, ultra-modern look. Combining steel and glass for a sleek, high-tech finish, this great range encompasses built in and freestanding appliances including ovens, microwaves, warming drawers, hobs, hoods, cooling products and dishwashers.”

For more information on the Whirlpool range, consult your Account Manager or call Whirlpool UK on 0208 649 5000.


Image caption:  Whirlpool’s Fusion built-in cooking range will enjoy further TV media exposure over the coming year.

About Whirlpool Europe, Middle East & Africa (EMEA):

With around 10,400 employees, a sales presence in over 30 countries in Europe, Middle East and Africa and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2012 of $18.1 billion, 68,000 employees, and 65 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com/

For further press information and images please contact:
Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

9th April 2014



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