Moments Not To Be Wasted kit

Whirlpool UK Announces Winner of School Food Waste Project

Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has announced the winner of its ‘Moments Not To Be Wasted’ competition. Moments Not To Be Wasted is an educational project launched in 2020, that aims to teach children and their families about sustainable and ethical food consumption. The final part of the project was a competition, which saw St Ambrose RC Primary School in Manchester crowned as the overall winners.

Moments Not To Be Wasted is designed to provide primary schools with the tools required to inspire children and their families to develop their relationships with food, including raising their awareness of food preservation, preparation and consumption. In addition, tailored towards children aged between six and 11 years old and their families, Moments Not To Be Wasted aims to change attitudes and behaviours towards sustainability in the kitchen.

The educational project, which ran throughout 2020 despite the Covid-19 pandemic, provided a range of digital and online-based learning materials, activities and games, all of which could still be accessed remotely while schools were closed. This enabled children to be engaged and enthused on the topic of food waste and sustainability while learning at home.

As part of the Moments Not To Be Wasted project, schools were invited to take part in the national Talent Kitchen competition, in which entrants were required to illustrate a waste free kitchen, drawing upon the knowledge they developed throughout their involvement in the project. Entries to the competition closed on 30th November 2020 and the winning school, St Ambrose RC Primary School in Manchester, has been awarded the top prize, receiving kitchen appliances worth £1,000.

Among the entries submitted by students from the winning school was a range of creative and informative posters, leaflets and infographics, all of which provided information and helpful facts on leading a healthy lifestyle, reducing food waste and being more sustainable. In addition to creating a cookbook featuring recipes that utilised leftover ingredients, students at the school made a handy guide outlining which fruit and vegetables are in season throughout the year, as well as a poster displaying simple suggestions on how we can waste less food at home. The artistic and colourful entries were submitted to demonstrate the knowledge and understanding of sustainable and ethical food consumption that the children gained throughout their participation in the project.


Ian Moverley, Public Affairs Director, Whirlpool UK Appliances Limited says: “We are delighted to announce the winner of our Moments Not To Be Wasted competition. While all of the entries we received were informative, creative and displayed a clear understanding of the issues surrounding food waste and sustainability, the judges were particularly impressed with the submissions received from St Ambrose RC School. Demonstrating that they clearly engaged with the topics discussed throughout the project, St Ambrose School’s students created a range of artistic, imaginative and highly informative submissions, indicating that they developed a deeper understanding of the importance of the issues that Moments Not To Be Wasted explores.”

“Whirlpool UK is committed to promoting issues surrounding food waste and the environment, demonstrated by our commitment to developing appliances with innovative technologies that enable consumers to increase sustainability in their homes. By educating children, the future of our planet, we are further demonstrating our long-term commitment to promoting sustainable and ethical food consumption and reducing food waste.”

For more information on Moments Not To Be Wasted, and to access the project materials which are still available to schools and parents, please visit the website at


Image captions:
1. Students from winning school St Ambrose RC Primary submitted a range of posters, leaflets and infographics as part of their entry to the Moments Not To Be Wasted competition
2. Ian Moverley, Public Affairs Director, Whirlpool UK Appliances Limited

About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at

For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555


23rd March 2021



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