John Cohring Commercial Director Whirlpool UK Appliances Ltd - RC

Whirlpool UK Appliances Limited Appoints New Commercial Director

Whirlpool UK Appliances Limited has announced the appointment of John Cohring to Commercial Director, overseeing all commercial activities in the UK.

John joined Whirlpool UK Appliances Limited as Channel Director in 2014 and has over 17 years of experience in the appliance business, across small and major domestic appliances, and audio.

Responsible for all commercial activities at Whirlpool UK Appliances Limited including the hierarchy of the four brands that are part of Whirlpool UK: KitchenAid, Whirlpool, Hotpoint and Indesit.  John comments: “This is a superb opportunity and I am keen to bring my experience, expertise and energy to the business, driving the company through the ever-changing retail landscape.

“With the strong portfolio of brands, and a high level of investment in innovation, we are looking forward to working closely with independent electrical retailers and kitchen specialists, our retail trade partners, and to engage and communicate effectively with the shopper and consumer at every touch point.

“My new role is exciting and challenging, at a time when retail space has never been so important.  Online is growing and is certainly here to stay, but we know that in the last ten yards, leading up to the sale, the consumer still wants to see, touch and feel an appliance prior to purchase.  It is Whirlpool UK’s continuing priority, and objective, to support our trade partners every step of the way to maximise sales opportunities.”

Andrzej Tuleja, General Manager, UK and Ireland, Whirlpool UK Appliances Limited, says: “We wish John much success in his new appointment and I have great confidence that his skills, energy, and enthusiasm will be a huge credit to John during his transition. We have four very strong brands in our UK portfolio, with which we’re committed to driving value for our customers, partners and stakeholders, and I look forward to seeing John use his experience to continue to push this forward.”


Image caption:

  1. John Cohring the new Commercial Director, Whirlpool UK Appliances Limited, UK

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.


Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:

Hannah at jmm PR


Tel: 01536 414555

4th September 2018



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