Whirlpool UK - British Heart Foundation

Whirlpool UK Appliances Ltd Announces Partnership with BHF

Peterborough based, Whirlpool UK Appliances Limited, parent company to KitchenAid, Whirlpool, Hotpoint and Indesit, has announced its partnership with British Heart Foundation (BHF).

A key aspect of the partnership is that all employees of Whirlpool UK Appliances Ltd will receive training on how to safely deliver cardiopulmonary resuscitation (CPR). The 45 minute training sessions will provide colleagues with the ability to give life-saving treatment to someone in cardiac arrest.

In the UK, heart and circulatory diseases affect more than seven million people with a patient being admitted to hospital, suffering from a heart attack, every five minutes*. According to BHF, over 30,000 cardiac arrests occur outside of a hospital every year and that the chance of survival is reduced by 10 per cent for every minute that the person suffering a cardiac arrest is not receiving CPR and defibrillation*.

Whirlpool UK engineers and logistics team members are in contact with the public on a daily basis and are ideally placed to provide CPR. Whirlpool UK is investing in this partnership to support those in need, and potentially save a life. Whirlpool UK colleagues have also been taking part in volunteering opportunities to support BHF, as well as raising vital funds for the charity.

Ian Moverley, Director, UK Corporate Reputation and Public Affairs, Whirlpool UK Appliances Limited says: “We are pleased to announce our partnership with British Heart Foundation and to support the charity in continuing to conduct research into heart and circulatory diseases that affect so many people on a daily basis. We hope that our colleagues will never have to deliver CPR, however by providing and supporting them with the right training could save lives. We expect that our colleagues will also share their knowledge with friends and family, further extending the life-saving work of the British Heart Foundation.”

Sarah Cunningham, Fundraising Manager Bedfordshire & Cambridgeshire, British Heart Foundation says: “I am thrilled to be working with Whirlpool UK Appliances Ltd and excited about facilitating the roll-out of CPR to their workforce, making them a company of lifesavers as part of our Nation of Lifesavers campaign. Our partnership will engage staff and the communities they visit as well as raise awareness of heart and circulatory diseases. Whirlpool UK Appliances Ltd is committed to helping us achieve our mission of beating heartbreak forever and we are so grateful. ”


Notes for editors:

* https://www.bhf.org.uk/what-we-do/our-research/heart-statistics

Image caption:

  1. Whirlpool UK Appliances Limited colleagues volunteering at a British Heart Foundation shop in Peterborough

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.

For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

13th November 2019



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