Why InSinkErator products are the perfect display and the perfect sell

The age-old arts of displaying and selling effectively to your customer have always been tricky to master, but making an impression and closing a sale requires even more imagination in tough economic times.

The first essential ingredient for any kitchen designer and retailer is a genuinely innovative and meaningful product that is different from the norm. Steaming hot water taps and waste disposal units might not spring first to mind as meaningful kitchen appliances, but their ‘wow’ factor quickly becomes apparent when they are displayed in situ and demonstrated.

InSinkErator® has a range of products that offer excellent margins, outstanding environmental credentials and two of the most important consumer benefits in the 24/7 era – speed and convenience.

There is nothing like making your customers feel at home by offering them welcoming cup of tea or coffee. With an InSinkErator® steaming hot water tap, you can do so without waiting for an irrelevant kettle to boil.

As well as providing hot water on demand, these stylish and sophisticated products look great and are highly demonstrable. You won’t have to struggle for selling points either. The different uses of this versatile appliance are numerous and easy to demonstrate for countless kitchen tasks, including the cooking of pasta and rice preparation, blanching vegetables, making gravy and sauces, thawing frozen food, warming ice cream scoop and re-hydrating dried food for example. The odd cooking utensil can be cleaned on an efficient, one-off basis, while instant foods and other products requiring hot water can be prepared without the need to heat water on the hob or in a kettle.

Practical uses include loosening stubborn jar lids, removing labels from containers for recycling, adding extra shine to silver, cleaning wax from candle holders and filling hot water bottles. Instant hot water taps are great for baby care too, with the ability to warm bottles and food and clean items without using harsh chemicals.

InSinkErator® is also the inventor and the global leader in food waste disposers, which also offer a departure from the traditional display-and-sell proposition, as well as a great opportunity for added revenue. Their long term value to the consumer is tremendous in terms of money and energy saving and eco-friendliness.

With a disposer, food waste is dealt with hygienically and instantly, and less food waste ends up in landfill, contributing to methane and other greenhouse gas emissions. Food scraps that have been through a waste disposer can be used to create biosolids and subsequently used as a power source, soil conditioner or fertiliser.

Ashley Munden, InSinkErator’s Managing Director, Europe says: “InSinkErator® appliances are a beautifully compact and highly versatile offering for kitchen designers and retailers. The prices are competitive and our steaming hot water taps have WRAS* approval for total peace of mind. These appliances don’t require any additional showroom space, yet their look superb and offer much needed differentiation and bring added value to the sale.”

For further information on InSinkErator® products or to install in your showroom call 01923 297 880 or visit the website at www.insinkerator.co.uk


Image caption: InSinkErator’s quality range of steaming hot water taps and food waste disposers offer product differentiation, as well as great display and selling opportunities for kitchen designers and retailers.

Editors’ notes:

*WRAS Approval:
When installing a product which will carry or receive water from the public mains water supply in the UK, it is a criminal offence if it does not comply with the Water Supply (Water Fittings) Regulations or Scottish Byelaws. These require that a water fitting should not cause waste, misuse, undue consumption or contamination of the water supply and must be ‘of an appropriate quality and standard’.

About InSinkErator®:
InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98°C, filtered, hot water on demand.

About Emerson
Emerson, based in St. Louis, Missouri, USA, is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and tools and storage businesses. Sales in fiscal 2012 were $24.4 billion. For more information, visit www.Emerson.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

14th August 2013



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