Since joining the Plumbing and Heating Group (PHG) as a supplier in August, Instantor has made strong progress in building partnerships with the Group’s merchant members. Among them is Pochin, a Midlands based merchant with a proud heritage dating back to 1861. Today, Pochin operates a network of 32 trade branches and nine bathroom showrooms, with further expansion plans already underway.
Through Pochin, installers have access to Instantor’s state-of-the-art Press System, which includes press fittings and Pex-Al-Pex pipe backed by a 50-year warranty. Pochin merchants will also have stock of the new R Press range of fittings for air conditioning and refrigeration applications, plus the next generation IT2030 press tool and jaws that take performance and reliability to a whole new level.
As part of the partnership, Instantor’s sales and marketing team has been working closely with Pochin to develop a series of customer-focused promotions for Q4. In just a few weeks since joining PHG, Instantor’s Area Sales Managers have been visiting Pochin’s branches to deliver training for trade counter staff and installer customers. In addition, the Instantor Mobile Training Academy has been on-site at various Pochin locations, giving installers the opportunity to gain hands-on product training and demonstrations.
Dan Wild, UK Sales Director, Instantor, says: “We’re delighted to be working in partnership with Pochin, one of the UK’s longest-established independent merchants. Joining PHG has created an exciting opportunity for us to collaborate, and it’s fantastic to see new partnerships already developing with promotions, training and hands-on support for installers underway. We look forward to building on this momentum and strengthening our relationship with Pochin in the months ahead.”
Matt Pysden, Commercial Director, Pochin adds: “The PHG team visited Instantor’s head office in Dublin recently and were very impressed by their capabilities and expertise in pipe and fitting solutions. Press fittings are a huge growth area in the industry and Instantor has a first-class portfolio of products. At Pochin, we’re enjoying working with the Instantor team who are clearly committed to building long term relationships. Starting in October, we have several attractive promotions to add real value for our installer customer base.”
To find out more information about Instantor, visit the website here: www.instantor.co.uk. To make further enquiries, please email sales@instantor.co.uk or call 0121 737 2515.
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Image captions:
1. The Instantor Mobile Training Academy at Pochin Kettering
2. Instantor products now available from Pochin Plumbing & Heating Supplies
About Instantor:
Instantor is a market leader in the manufacture, wholesale and distribution of superior plumbing products to merchants, specifiers and installers in Ireland and launched into the UK market in 2024. Instantor has manufactured state-of-the-art products for professional plumbers since 1926 and is renowned for its press solutions, which place ease of installation at the forefront of thinking. The Instantor UK portfolio includes press systems, press tools and jaws, Elemex and Immertec immersion heaters and a selection of easy to fit domestic and commercial pumps from sister company Tucson Pumps Ltd. Instantor is part of the Sanbra Group.
For further press information and/or images please contact:
Tessa at jmm PR
E: tessa@jmmpr.co.uk
T: 01536 414555
24th September 2025
About jmm PR:
jmm PR is an award-winning kitchens and bathrooms PR agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.
With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.
jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.
For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk