Flair - ILI offset quadrant slider in Matte Black - low

Brand New ILI Shower Door Collection from Flair Showers – A Fusion Of Original Style And Practical Affordability

Flair Showers is launching its ILI collection of shower doors in the UK at kbb Birmingham 2024. Designed with young families in mind, ILI offers durability, simplicity and style, meaning bathroom specialists can offer a shower door that benefits from an aesthetically pleasing, high-quality design.

The ILI range of 1950mm high shower doors includes bi-fold, slider and hinge doors in addition to sliding and hinged quadrants. Additionally, non-standard door widths are also available ensuring there is an ILI shower door solution for every requirement, including the more challenging bathroom installations. ILI shower doors from Flair can be specified in three finishes, silver, matte black and brushed brass to complement a variety of décor styles.

Boasting a purpose led, award-winning, design alongside technical innovations, the brand new ILI collection from Flair Showers is designed to enhance any bathroom configuration, and ultimately the end-user’s showering experience. The ILI shower doors are crafted from 6 mm toughened safety glass, which has a clearvue hydrophobic coating that resists the build-up of limescale and grime on the surface to maintain a spotless and sparkling clean finish. The smooth curvature of the handle creates a truly ergonomic and tactile experience for the user, while providing an additional benefit of an integrated towel or robe hook. The minimalist profiles and neatly curved hinges present simple, clean lines to the door aesthetic and complement the uniquely crafted handle design.

Ensuring that the new range is not only just built to last, but easy to fit too, the ILI shower doors benefit from Flair’s patented “Click Fit” assembly system. The revolutionary mechanism is screw free and guarantees that each door can be installed easily, quickly and securely. The tapered dovetail joint locks securely into position, giving a seamless connection between the vertical and horizontal profiles. This pioneering installation system ensures maximum structural integrity within every door and makes ILI the shower door an ideal choice for the busiest of bathrooms. Furthermore, every ILI door style is fully reversible for either a left or right hand configuration and is suitable for both wetroom and shower tray installation.

Ronan O’Grady, Lead Product Designer, Flair Showers, says: “Key to every Flair product design are the stages of the family lifecycle. The ILI range is designed with young families in mind, its minimalist but robust frames are contrasted by gentle curvature and pillow shaped forms. It’s a range that celebrates functionality, colour and carefully considered features.”

“At Flair, we aim to create joy for our customers. We have introduced our ILI collection of shower doors that boasts aesthetically pleasing designs with clever functional innovations to ensure our retail partners can offer a showering solution that enhances both the bathroom space, and the consumers’ experience too. Consumers can embrace everyday adventures with ILI.”

For more information on the ILI shower door collection from Flair, or to become a Flair Showers retail partner please contact sales@flairshowers.co.uk

Ends

Image captions:
1. ILI offers durability, simplicity and style. Included in the collection is the sliding door with frameless side panel finished in matte black
2. Embrace everyday adventures with the Flair Showers ILI collection and the bifold door with semi-framed side panel finished in silver

About Flair Showers:
Founded in 1952, Flair Showers has been designing shower doors, bathscreens and wetrooms for over 70 years’ and perfecting them ever since. Flair products are beautifully designed and expertly engineered to stand the test of time in the busiest of bathrooms. Flair aims to encourage everyone to create their own moments of joy by being surrounded with what’s important to you and finding your happy place. Flair’s knowledge is unrivalled within the European shower door industry, and its unwavering commitment to customer care means that the brand boasts an international presence among leading bathroom showrooms across the UK, Ireland, Italy and France.

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For further press information and images, please contact:
Hannah at jmm PR
Email: hannah@jmmpr.co.uk
Telephone: 01536 414555
Website: www.jmmpr.co.uk

3rd March 2024

About jmm PR:
jmm PR is an award-winning kitchens and bathrooms PR agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk

 

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