Flair Showers Launches New Products and Showcases Waterfall By Flair at kbb 2024

Flair Showers presented brand new shower solutions from its Harmony Collection to visitors at kbb Birmingham 2024, including its stylish and practical ILI and BABY ILI ranges and an elegant Country Bronze finish for its luxury AYO modular wetroom collection. Flair also revealed the results of its brand evolution journey ‘WATERFALL BY FLAIR’.

Imagery and video footage captured at Largy, an enclosed, secret waterfall on Ireland’s Wild Atlantic Way decorated the Flair stand at kbb Birmingham. Taking centre stage, was its award-winning, frameless, ORO sliding door enclosure that was installed against a stunning waterfall backdrop, inspired by Largy. ORO by Flair is perfect for larger showering spaces, and a star feature of the sliding door is the patented magnetic guide system, allowing it to glide along confidently and with ease. Flair also gave visitors an insight into how its ‘WATERFALL BY FLAIR’ footage became a reality with a behind the scenes film that featured shots of various glass shower enclosures being transported to the waterfall in addition to interviews with key personnel that provided further insight on filming at the magical location.

Flair displayed its ILI collection of 1950 mm high shower doors in the UK for the first time at kbb, which includes bi-fold, slider and hinge doors in addition to sliding and hinged quadrants. ILI can be specified in three finishes, Silver, Matte Black and Brushed Brass. ILI is designed to offer bathroom retailers a range of stylish shower enclosures, that stand the test of time. BABY ILI, a solution Flair designed specifically for attic bathrooms and spaces with height restrictions, was also showcased to bathroom retailers in the UK. Standing at 1800 mm high, the brand new BABY ILI range ensures that even where space is tight, retailers can install a stunning shower enclosure and enhance their customer’s daily showering experience.

With metallic finishes more popular than ever, Flair exhibited its brand new AYO Country Bronze finish and previewed two finishes for its ETO range of shower doors; Brushed Nickel and Brushed Bronze. AYO by Flair is flexible, contemporary and of high quality, offering almost limitless configuration options for bathroom designers to plan personalised wetroom zones for their customers. The Flair ETO range boasts a host of consumer friendly benefits including a sculpted handle silhouette with an integrated robe hook and countersunk interior hinges for easy cleaning. The Flair kbb Birmingham stand was designed to showcase the Harmony Collection in a variety of configurations and finishes, to highlight to retailers that every bathroom design can benefit from the joy that a Flair Showers product offers.

Louise Huston, Marketing Manager, Flair Showers, says: “At Flair, we are delighted with the response to our presence at this year’s kbb. Our varied portfolio was well received by retailers and specifiers as it offers solutions for bathrooms of all shapes and sizes, as well as on-trend finishes to meet their customer’s décor preferences. We also detailed our design process, from research to prototyping and ultimately to production, to reinforce our vision with bathroom retailers. At Flair, we aim to produce beautifully designed, expertly crafted showering solutions for everyone and every space.

“We were so excited to finally share our ‘WATERFALL BY FLAIR’ films at kbb. Both the behind the scenes footage and our product content, which is designed to support our retail partners when discussing Flair shower solutions with their customers, were thoroughly enjoyed by visitors at the show. At Flair, our differentiation is our real passion for design innovation and expertly manufactured products, with customer care as a core value to our business. ‘WATERFALL BY FLAIR’ allows us to connect the essence of the Flair brand with nature and tells our story in a way that sets us apart in the same way our products do.”

Watch the ‘WATERFALL BY FLAIR’ film and product videos here:

For more information on the brand new products from Flair, or to become a Flair Showers retail partner please contact


Image captions:

  1. The Flair Showers stand at kbb Birmingham 2024 encouraged visitors to ‘SAVOUR THE MOMENT’ and ‘FIND YOUR FLAIR’
  2. Taking centre stage of the Flair kbb stand, was its award-winning, frameless, ORO sliding door enclosure that was installed against a stunning waterfall backdrop, inspired by Largy
  3. Flair showcased a host of new products within its Harmony Collection, including ILI, BABY ILI and a brand new Country Bronze finish for its AYO modular wetroom collection
  4. Flair detailed its design process for bathroom retailers and designers visiting kbb Birmingham

 About Flair Showers:
Founded in 1952, Flair Showers has been designing shower doors, bathscreens and wetrooms for over 70 years’ and perfecting them ever since. Flair products are beautifully designed and expertly engineered to stand the test of time in the busiest of bathrooms. Flair aims to encourage everyone to create their own moments of joy by being surrounded with what’s important to you and finding your happy place. Flair’s knowledge is unrivalled within the European shower door industry, and its unwavering commitment to customer care means that the brand boasts an international presence among leading bathroom showrooms across the UK, Ireland, Italy and France.

For further press information and images, please contact:

Hannah at jmm PR
Telephone: 01536 414555

20th March 2024

About jmm PR:
jmm PR is an award-winning, creative PR agency that is highly experienced in offering a range of interiors PR services to showcase your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website or contact the team on 01536 414555 or




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