Flair Showers is launching Flair PRO Essential Collections, a range of products for trade professionals on stand 4D20 at InstallerSHOW 2024, which takes place from 25th to 27th June at the NEC, Birmingham. Flair will also be revealing its new ‘VAN’ campaign to exhibition visitors.
Designed specifically with bathroom installers in mind, Flair PRO Essential Collections boasts an extensive selection of shower enclosures, wetrooms, and bathscreens, ensuring there’s a showering solution for every customer. The new collection embodies Flair’s commitment to providing installers with the confidence that its showering solutions are quick and easy to install, boast stylish designs with high build quality and are backed by Flair’s 20 year guarantee. Flair also provides technical advice and an after sales service for installers, offering exceptional customer support throughout the ordering and installation process.
Exclusively launching at InstallerSHOW 2024 is the new Verve PRO range, the ultimate easy-fit shower door, which is designed to be the Installers Choice. Verve PRO features a Click Fit PRO assembly system that is engineered to make life easier for installers. With innovation at its core, the screw-free assembly system offers a hassle-free and efficient installation process. The 1900 mm high, 6 mm thick glass shower doors boast a contemporary look and feel and are engineered with installers in mind.
Flair Showers is inviting all installers and trade professionals to get hands-on with the new range and experience the easy installation for themselves in the Flair demonstration area at InstallerSHOW. Flair will also be hosting a competition to see who can install a Verve PRO shower door in the fastest time.
What’s more, visitors to InstallerSHOW will be the first to see the new Flair PRO campaign launching at the exhibition. The VAN project communicates the values behind the Flair PRO Essential Collections and the appreciation that Flair has for skilled trade professionals. “This campaign aims to show how our innovative solutions are designed to meet their unique needs, making their jobs faster, easier and more efficient.” says Sarah O’Reilly, Senior Marketing Executive.
Flair will also be displaying brand new brochures for installers at the exhibition. Every moment has an opportunity for joy and, at Flair, its purpose is to help create some. A moment of joy when you open a silent door, touch a handle inspired by a handshake, or call the service team who is delighted to hear from you. Flair does all that it can to make its products a joy to represent, purchase, install and use, and the campaign encourages viewers to ‘Find Your Flair’.
Additionally, Flair will be displaying frameless six and slimline telescopic, other product ranges from the Flair PRO Essential Collections, a selection of shower trays, and enclosures on stand 4D20 at InstallerSHOW 2024.
Martin Murphy, Managing Director, Flair Showers, comments: “At Flair, our vision is to produce beautifully designed, expertly crafted, showering solutions for every customer, every budget, style and space. Over the past 70 years, we have built upon our expert knowledge of the industry, ensuring we have a comprehensive understanding of our customers’ needs.
“We understand that installers are time-conscious, and want a well-designed, reliable product that they can confidently recommend to their customers. We continue to innovate and introduce solutions for our trade customers that are flawless in design and technically perfect. Installers have been a key focus for the design of our new Flair PRO Essential Collections, ensuring it boasts a contemporary design, utilising high quality materials so that Flair PRO products stand the test of time and provide a true fit-and-forget solution. We are looking forward to displaying our new range and sharing our VAN campaign with installers at the exhibition.”
For more information on the brand new Flair PRO range, please contact sales@flairshowers.co.uk
Image captions:
1. Flair Showers is launching its installer focussed Flair PRO range at InstallerSHOW on stand 4D20
2. Flair will also be revealing its brand new VAN campaign to visitors of InstallerSHOW
About Flair Showers:
Founded in 1952, Flair Showers has been designing shower doors, bathscreens and wetrooms for over 70 years’ and perfecting them ever since. Flair products are beautifully designed and expertly engineered to stand the test of time in the busiest of bathrooms. Flair aims to encourage everyone to create their own moments of joy by being surrounded with what’s important to you and finding your happy place. Flair’s knowledge is unrivalled within the European shower door industry, and its unwavering commitment to customer care means that the brand boasts an international presence among leading bathroom showrooms across the UK, Ireland, Italy and France.
For further press information and images, please contact:
Tessa at jmm PR
Email: tessa@jmmpr.co.uk
Telephone: 01536 414555
Website: www.jmmpr.co.uk
13th June 2024
About jmm PR:
jmm PR is an award-winning, creative PR agency that is highly experienced in offering a range of interiors PR services to showcase your business.
With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.
jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.
For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk
