Manufacturer of high-quality plumbing products, Instantor has re-launched its website following a strategic redesign to deliver a more intuitive and user-focused digital experience. The updated platform reflects Instantor’s commitment to supporting installers, merchants, and specifiers with easy access to technical resources, product information, and practical tools, all within a streamlined, mobile-optimised interface.
A major focus for the website refresh was to create separate resource sections for installers, merchants and specifiers, which provides content produced specifically for each audience and so that they can quickly and easily find the most relevant and appropriate information. The new website also includes information on Instantor’s comprehensive training package including free training and competency sessions, and demo days at merchant trade counters. The new site provides further details with links to make an enquiry for booking a demo day, competency training or an apprentice session. Furthermore, the About us section captures an essence of the Instantor brand and details its rich history, dating back to 1926. Users can also download Instantor’s brochures and stay up to date with the company’s latest news.
With dedicated product pages for Instantor’s portfolio, including its latest products launched at InstallerSHOW 2025, the new website incorporates filters that allow for a smart, effortless search process whilst enabling users to quickly find the best product for any given requirement. For example, press fittings can be searched for by body material, operating pressure, operating temperature, size, profile and application. Technical specifications, certifications, warranty information and other product details are then available for the trade to make the correct product choices for any installation or project.
Ian Moss, Senior Divisional Digital Marketing and Projects Specialist at Sanbra Group, who project managed the development of the new site, comments: “The website refresh has been an extensive project that has spanned over eight months, and we are incredibly proud of what has been achieved. Our goal was to make life easier for the people who rely on Instantor every day, whether that’s on-site installers, busy merchants, or project specifiers. We’ve created a digital space that’s intuitive, informative, and tailored to the needs of the trade. From smarter product filtering to dedicated resource hubs and training support, the new platform is all about giving our customers quicker access to the tools and information they need to get the job done.”
Visit the enhanced Instantor website here: www.instantor.co.uk. Customers in Ireland can also benefit from a refreshed platform: www.instantor.ie.
If you would like to get in touch with Instantor directly, please email sales@instantor.co.uk or call 0121 737 2515.
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1. Instantor has re-launched its website to deliver a more intuitive and user-focused digital experience
About Instantor:
Instantor is a market leader in the manufacture, wholesale and distribution of superior plumbing products to merchants, specifiers and installers in Ireland and launched into the UK market in 2024. Instantor has manufactured state-of-the-art products for professional plumbers since 1926 and is renowned for its press solutions, which place ease of installation at the forefront of thinking. The Instantor UK portfolio includes press systems, press tools and jaws, Elemex and Immertec immersion heaters and a selection of easy to fit domestic and commercial pumps from sister company Tucson Pumps Ltd. Instantor is part of the Sanbra Group.
For further press information and/or images please contact:
Tessa at jmm PR
E: tessa@jmmpr.co.uk
T: 01536 414555
16th July 2025
About jmm PR:
jmm PR is an award-winning kitchens and bathrooms PR agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.
With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.
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