kbb Birmingham ‘Exceeded Expectations’ For St James England

Luxury brassware manufacturer, St James England presented its three complementary portfolios, including the brand new Living range, at kbb Birmingham 2024. St James offers a unique collection of design-led brassware including taps, mixers and showers, as well as sinks and accessories. It was the company’s first appearance in recent years at kbb Birmingham, and its stand was inundated with retailers keen to learn more about the Signature of St James while exploring the brand new POS displays that were showcased at the exhibition.

St James’ three complementary portfolios provide its retail partners with a solution for every individual design requirement. St James Traditional is inspired by Victorian elegance and hand-finished with bespoke details. St James Distinction still embodies that iconic British style, combined with a contemporary twist. The collection blends exquisite craftsmanship with creative design and is influenced by some of the greatest eras of design history. Finally, St James Living, which was unveiled at kbb Birmingham, is a range of beautifully designed bathroom and kitchen brassware and sink styles that encompass fresh, on-trend designs to maximise aesthetic appeal.

Providing retailers with a unique portfolio, St James’ ethos is underpinned by a customer-led approach and exceptional service. St James presented its market leading POS materials at kbb Birmingham, which have been designed to elevate any showroom. The sales team took a significant number of requests at kbb from retailers keen to install displays. New brochures for the Traditional, Distinction and Living collections were also on display to present St James’ customisable options for its products that were available to see on the stand.

Andy Burton, Divisional Marketing Manager, St James England, says: “We were delighted to showcase the St James luxury brassware collections at kbb Birmingham. Our team has been working exceptionally hard over the past 12 months to refine our new portfolio based approach including the St James Traditional and Distinction ranges, as well as launching our brand new Living collection. We are able to offer retail partners brassware products that are exclusive to us, are not available online and that come with all the support they need to grow their own businesses. Our new branding, new products and new POS displays were very warmly received by visitors to our stand, and it was a pleasure to present the Signature of St James to retailers throughout the exhibition.

“Our presence at kbb Birmingham reiterated our commitment to bricks and mortar retailers. Overall, the exhibition exceeded expectations and we look forward to developing new partnerships with some incredible independent bathroom and kitchen specialists across the UK.”

For more information on St James, or to enquire about becoming a St James retail partner, please call 0121 358 1555 or email

You can also visit the website at


Image captions:
1. St James England exhibited on stand C52 at kbb Birmingham 2024
2. The St James team at kbb Birmingham 2024
3. Andy Burton, Divisional Marketing Manager, St James England
4. The brand new St James Living collection was unveiled at kbb Birmingham 2024

About St James England:
St James England offers a unique portfolio of design-led bathroom and kitchen brassware, hand-assembled in the UK with unwavering attention to detail. With over 50 years of experience, St James crafts luxury brassware including taps, mixers and showers, as well as sinks and accessories, which are rich in British heritage and designed to make a statement. Offering three complementary portfolios, Traditional, Distinction and Living, St James is positioned to provide retail partners, professional specifiers and homeowners with exquisite brassware, underpinned by exceptional customer service.

For further press information and/or images please contact:
Tessa at jmm PR
T: 01536 414555

20th March 2024

About jmm PR:
jmm PR is an award-winning, creative PR agency that is highly experienced in offering a range of interiors PR services to showcase your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website or contact the team on 01536 414555 or



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