Sanbra Group, parent company of leading European shower enclosure brands, announces the appointment of Jo Edwards to Sales Director for the UK Showering Division. With invaluable and insightful knowledge, Jo now leads the UK Showering Division for Flair Showers, The Shower Lab and Majestic London.
Jo brings over 20 years of leadership and commercial experience in the bathroom and showering industry to her role. Jo has previously held senior positions with highly respected brands within this sector, driving growth across trade, specification and national account channels. Additionally, Jo has proven to deliver commercial growth by building strong customer partnerships, increasing specification and trade sales, and implementing strategic account management initiatives.
As part of her new role, Jo will be focusing on strengthening Flair’s UK market presence, building and developing relationships with national merchants, distributors and developers, as well as championing innovation within the industry.
Martin Murphy, Managing Director, Flair Showers Limited, says: “We are thrilled to welcome Jo to the Sanbra Group showering division. With her extensive experience within the industry, and proven skill set, her knowledge will support us as we continue to evolve our business in the UK. Jo’s appointment significantly strengthens our UK sales team, providing further support to our trade partners, reinforcing our commitment to the UK market.”
Jo Edwards comments: “I am delighted to join the Sanbra Group UK Showering division team. Flair’s reputation for high-quality, beautifully designed shower solutions is well-established in Ireland, and I’m excited to build on that story and strengthen our proposition in the UK. After more than two decades in the industry, I’m honoured to continue my career with a brand that boasts such a rich heritage, founded on dedication and innovation. I’m also looking forward to promoting the premium enclosures offered by The Shower Lab and Majestic London.”
For more information on Flair Showers, please contact sales@flairshowers.co.uk or visit the website www.flairshowers.co.uk. For more information on the Sanbra Group, please visit the website at www.sanbragroup.com.
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Image caption:
1. Jo Edwards, newly appointed Sales Director for the UK Showering Division, Sanbra Group
About Flair Showers:
Founded in 1952, Flair Showers has been designing shower doors, bathscreens and wetrooms for over 70 years and perfecting them ever since. Flair products are beautifully designed and expertly engineered to stand the test of time in the busiest of bathrooms. Flair’s knowledge is unrivalled within the European shower door industry, and its unwavering commitment to customer care means that the brand boasts an international presence among leading bathroom showrooms across the UK, Ireland, Italy and France.
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Hannah at jmm PR
Email: hannah@jmmpr.co.uk
Telephone: 01536 414555
Website: www.jmmpr.co.uk
4th September 2025
About jmm PR:
jmm PR is an award-winning kitchens and bathrooms PR agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.
With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.
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