Flair Showers satisfies smaller bathrooms and loft conversion requirements with BABY ILI, a collection of 1800 mm high shower doors, designed specifically for low and sloping ceilings. This brand new range, launched in the UK at kbb Birmingham 2024, ensures bathroom specialists can meet their customer’s needs, even where space is tight, and enhance the user’s daily showering experience.
Born out of the ingenuity of the ILI range, BABY ILI boasts the same technological and stylish innovations as its larger counterpart. Constructed with superior 6 mm toughened safety glass, BABY ILI shower doors from Flair benefit from a crystal-clear, spotless appearance, thanks to the clearvue hydrophobic glass coating that minimises limescale build-up.
The user can also experience the luxurious touch and enhanced ergonomics of the smooth curved handle, which also doubles as a convenient towel or robe hook. To perfectly complement the unique handle design, BABY ILI has minimalist profiles and elegantly curved hinges to create a sleek, modern shower enclosure. Where effortless elegance meets practically, BABY ILI shower doors can be easily installed too thanks to Flair’s patented ‘Click Fit’ assembly system. Furthermore, the Flair BABY ILI collection comes with a lifetime guarantee, for reassurance and peace of mind for the bathroom retailer and end-user consumer*.
Offering high quality, beautifully crafted elements, BABY ILI shower doors can be installed in various configurations. Finished in Silver, BABY ILI styles include bi-fold, hinge and sliding doors, with one door sliding quadrants and side panels also available in the range.
Ronan O’Grady, Lead Product Designer, Flair Showers, says: “Due to height restrictions, loft conversion bathrooms come with their challenges, which can deter some consumers from designing their dream bathroom. We have therefore adapted our ILI range of shower doors to create BABY ILI, a perfect blend of sophistication and functionality, at a height of 1800 mm, perfect for everyday and everyone. BABY ILI was designed with young families in mind, offering the opportunity of a luxury, in vogue, attic bathroom to more consumers. Whether that consists of a large shower enclosure or discreet corner installation, everyone deserves a joyful bathroom that they can embrace, even where space is limited.”
For more information on the Flair Showers BABY ILI range, or to become a Flair Showers retail partner, please contact sales@flairshowers.co.uk
Ends
Notes for editors:
* Non glass and detachable parts such as rollers, seals, door dampeners and cover
caps are subject to normal wear and tear during usage and are under statutory guarantee for 2 years from time of purchase
Image captions:
1. Designed for smaller spaces and loft conversions, the robust BABY ILI range offers an elegant, stylish showering experience
2. The BABY ILI collection by Flair features a sliding shower door finished in silver
About Flair Showers:
Founded in 1952, Flair Showers has been designing shower doors, bathscreens and wetrooms for over 70 years’ and perfecting them ever since. Flair products are beautifully designed and expertly engineered to stand the test of time in the busiest of bathrooms. Flair aims to encourage everyone to create their own moments of joy by being surrounded with what’s important to you and finding your happy place. Flair’s knowledge is unrivalled within the European shower door industry, and its unwavering commitment to customer care means that the brand boasts an international presence among leading bathroom showrooms across the UK, Ireland, Italy and France.
SAVOUR THE MOMENT
FIND YOUR FLAIR
For further press information and images, please contact:
Hannah at jmm PR
Email: hannah@jmmpr.co.uk
Telephone: 01536 414555
Website: www.jmmpr.co.uk
Ends
4th March 2024
About jmm PR:
jmm PR is an award-winning kitchens and bathrooms PR agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.
With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.
jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.
For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk