Flair Showers displayed a variety of shower enclosures from its brand new Flair PRO Essential Collections range, engineered specifically for trade professionals, at InstallerSHOW 2024. Flair also revealed its ‘Installer’s Choice’ campaign to emphasise to visitors that Flair is a trusted and reliable partner while showcasing its easy fit showering solutions. Installers got hands-on at the exhibition too, taking on Flair’s Click-Fit PRO test, to experience for themselves how quick and hassle-free a Flair Verve PRO shower door is to assemble.
The Flair PRO Essential Collections boasts a wide variety of shower doors, bathscreens and wetroom solutions, ensuring there is a high-quality, yet affordable option for every bathroom space. The Verve PRO range of shower doors is a key aspect of the new collection and piqued visitors’ interest at InstallerSHOW 2024. With easy to fit frames, materials that will stand the test of time and numerous variations in Silver and on-trend Black finishes, Verve PRO is the installer’s choice. Flair also displayed enclosures from its premium Harmony Collections to highlight to visitors how the innovation and design elements have translated and adapted from its top-of-the-range offering to the affordable Flair PRO range.
Flair’s InstallerSHOW stand showcased a pivot door and a quadrant door from its Verve PRO collection in addition to a 1200 mm sliding door, which installers could fit themselves in Flair’s ‘Take the Click-Fit Test’ area. Click-Fit PRO is a new screw-free assembly system designed by Flair for its Verve PRO range of shower doors. Once the vertical and horizontal profiles have been aligned, the installer can smoothly assemble the shower door frame directly onto the tray. By sliding the pre-assembled Click-Fit PRO bracket into place and snapping the hook into the access port, a secure screw-free joint is formed. The fastest installation time at InstallerSHOW, to install the Verve PRO shower door was just 19.59 seconds.
Sarah O’Reilly, Senior Marketing Executive, Flair Showers, says: “Exhibiting at InstallerSHOW 2024 was important for us at Flair Showers, to meet and engage with the trade professionals in our industry. We launched the Flair PRO Essential Collections, a product range that has been designed and engineered with installers in mind and are delighted with the interest and feedback our Verve PRO shower doors received at the exhibition. It was exciting to see installers getting hands-on with our Verve Click-Fit PRO assembly system and experience the quality and reliability in our product.
“Our Flair PRO ‘VAN’ project communicates the values behind our Flair PRO Essential Collections and our appreciation for the skilled trade professionals we rely on everyday while embedded within is the unrivalled customer and technical support that we offer to trade professionals. Following a successful launch at InstallerSHOW, we are looking forward to working alongside more UK trade professionals. Trust Flair, Trust PRO.”
For more information on the brand new Flair PRO Essential Collections, please contact sales@flairshowers.co.uk or visit the website www.flairshowers.co.uk/flairpro
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Image captions:
1. Flair showcased its brand new Flair PRO Essential Collections at InstallerSHOW 2024
2. Installers could get hands-on with the new Verve PRO shower door in Flair’s ‘Take the Click-Fit Test’ area
About Flair Showers:
Founded in 1952, Flair Showers has been designing shower doors, bathscreens and wetrooms for over 70 years’ and perfecting them ever since. Flair products are beautifully designed and expertly engineered to stand the test of time in the busiest of bathrooms. Flair’s knowledge is unrivalled within the European shower door industry, and its unwavering commitment to customer care means that the brand boasts an international presence among leading bathroom showrooms across the UK, Ireland, Italy and France.
For further press information and images, please contact:
Hannah at jmm PR
Email: hannah@jmmpr.co.uk
Telephone: 01536 414555
Website: www.jmmpr.co.uk
11th July 2024
About jmm PR:
jmm PR is an award-winning, creative PR agency that is highly experienced in offering a range of interiors PR services to showcase your business.
With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.
jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.
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