Euronics logo 2019 - Low

CIH Advertises During Six Nations Rugby Matches

Combined Independents (Holdings) Ltd (CIH) invested in advertising during two Six Nations rugby matches, which took place on 23rd and 24th February 2019.

Broadcast on BBC One to 8.9 million viewers*, the Wales vs England Six Nations rugby match featured eight, 30 second segments of Euronics advertising on three sides of the rugby pitch. The new Euronics logo took centre stage of the advertising, followed by the Euronics website URL. CIH also invested in six, 30 second advertisements during the Italy vs Ireland Six Nations rugby match, which was broadcast on ITV to six million viewers.

Robert Blair, Head of Marketing and eCommerce, CIH says: “We hope the advertising will increase footfall for our members and agents, and raise awareness of Euronics and our retailers’ stores, as well as our new ecommerce website.

“To further increase the exposure of Euronics, we will be advertising during the upcoming Wales vs Ireland Six Nations rugby match on 16th March 2019. Six, 30 second Euronics advertisements will feature in both halves of the match, which is expected to receive a television audience upwards of 12 million when broadcast on BBC One.

“National advertising is just one of the benefits of being a Euronics agent and we will continue to support our members with a variety of advertising throughout the year.”

For more information on the membership, please call: Mike Perrett on 01264 320500 and select option 3, followed by * or email membership@cihgroup.com

Ends

Notes for editors:

* https://www.independent.co.uk/sport/rugby/rugby-union/international/six-nations-wales-vs-england-viewing-figures-bbc-more-than-manchester-united-vs-chelsea-fa-cup-a8796301.html

About CIH:

Combined Independents (Holdings) Ltd (CIH) is an electrical buying group, part of Euronics, Europe’s largest electrical buying group, which operates in over 30 countries with an annual turnover of €19 billion. With around 500 members and approximately 1000 stores, CIH provides a range of services and benefits to support each independent electrical retailer, as well as exclusive ranges that the members’ customers are unable find anywhere else on the high street, or internet.

For further press information please contact:

Hannah at jmm PR

Tel: 01536 414555

Email: Hannah@jmmpr.co.uk

12th March 2019

Categories

Archives

Recent Posts

  • Simon Acres Group Indentifies Pillars of Growth at KBB Futures Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited has established a powerful set of recommendations to drive resilience in the kitchen, bedroom and bathroom (KBB) sector, following its inaugural KBB Futures roundtable event. […]
  • Instantor Brings Hands-on Training to Colleges
    In Instantor
    Instantor, a leading manufacturer of high-quality plumbing products, is investing in the next generation of professional plumbers by bringing hands-on training directly to colleges. Utilising its Mobile Training Academy, Instantor has already visited 20 colleges, delivering practical, skills-focused sessions to students preparing to enter the industry. […]
  • Flair Showers Announces New Partnership with Interior Designer Tammy Lane
    In Flair Showers
    Flair Showers has partnered with acclaimed interior designer and founder of Lane Interiors, Tammy Lane. Flair is renowned for its finely crafted, beautifully designed shower enclosures, and is committed to supporting its trade partners and driving sales success. Tammy’s innovative approach and passion for quality design, perfectly complements Flair’s mission and vision, ensuring the partnership is a natural fit for the brand. The partnership aims to inspire industry professionals and homeowners with design-led insights that blend beauty, innovation, and enduring quality. […]
  • Simon Acres Group Launches ‘KBB Futures’ Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited is set to host a new initiative designed to spark meaningful change across the kitchen, bedroom and bathroom (KBB) sector. The inaugural ‘KBB Futures’ roundtable will take place on Thursday, 4th December 2025, at The Brewery, London. The event will bring a panel of leading KBB experts together to discuss key industry challenges, explore emerging opportunities and agree tangible actions for a stronger, more sustainable future. […]
  • Instantor Champions Installer Excellence Through APHC Quality Plumber Week Awards
    In Instantor
    As part of its commitment to supporting installers, Instantor proudly sponsored the Installer of the Year category in the APHC Quality Plumber Week Awards 2025. The award recognises technical excellence, resilience and an outstanding commitment to customer satisfaction. This year’s winner, Pete Hooton of Hooton Plumbing & Heating, was presented with a brand-new Instantor Press Tool in recognition of his achievement. […]