Combined Independents (Holdings) Ltd (CIH) invested in advertising during two Six Nations rugby matches, which took place on 23rd and 24th February 2019.
Broadcast on BBC One to 8.9 million viewers*, the Wales vs England Six Nations rugby match featured eight, 30 second segments of Euronics advertising on three sides of the rugby pitch. The new Euronics logo took centre stage of the advertising, followed by the Euronics website URL. CIH also invested in six, 30 second advertisements during the Italy vs Ireland Six Nations rugby match, which was broadcast on ITV to six million viewers.
Robert Blair, Head of Marketing and eCommerce, CIH says: “We hope the advertising will increase footfall for our members and agents, and raise awareness of Euronics and our retailers’ stores, as well as our new ecommerce website.
“To further increase the exposure of Euronics, we will be advertising during the upcoming Wales vs Ireland Six Nations rugby match on 16th March 2019. Six, 30 second Euronics advertisements will feature in both halves of the match, which is expected to receive a television audience upwards of 12 million when broadcast on BBC One.
“National advertising is just one of the benefits of being a Euronics agent and we will continue to support our members with a variety of advertising throughout the year.”
For more information on the membership, please call: Mike Perrett on 01264 320500 and select option 3, followed by * or email membership@cihgroup.com
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Notes for editors:
About CIH:
Combined Independents (Holdings) Ltd (CIH) is an electrical buying group, part of Euronics, Europe’s largest electrical buying group, which operates in over 30 countries with an annual turnover of €19 billion. With around 500 members and approximately 1000 stores, CIH provides a range of services and benefits to support each independent electrical retailer, as well as exclusive ranges that the members’ customers are unable find anywhere else on the high street, or internet.
For further press information please contact:
Hannah at jmm PR
Tel: 01536 414555
Email: Hannah@jmmpr.co.uk
12th March 2019
