The Whirlpool Glamour range of appliances has won a gold award for Kitchen Innovation of the Year at the Design Awards¹ 2010 held in London on 5th October.

The stringent set of judging criteria sought products that demonstrate the highest standards, reinforcing design credentials of the industry and to achieve ever-higher standards of design.  An independent panel of judges voted the Whirlpool Glamour range as setting the benchmark within the built-in market with design, technical innovation and performance excellence.

“Winning gold at the Design Award is a tremendous achievement and is magnificent recognition of one of the most desirable built-in range of appliances on the market today.  Our Glamour line certainly looks the business, but it is far from being all glamour and glitz. This is a powerful and highly versatile range, which utilises the finest technology on the market, delivers excellent performance and results,” says Juliana Sado Brand Marketing Manager,

Raj Mistry, Head of Marketing comments: “We are truly proud of this achievement.  The gold Design Award is a superb accolade and to be voted by an independent panel of judges means that the award adds retailer value and will boost consumer confidence at the point of sale too.”

For more information on Whirlpool’s Glamour range of appliances call your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at for full specification.


Image caption: Whirlpool Glamour range of built-in appliances a winner of the gold Kitchen Innovation of the Year Design Award 2010.

Editors’ notes:

About the Design Awards 2010: Now in its eighth year, the Design Awards scheme is organised by Designer magazine and rewards excellence in kitchen, bathroom and living space design. Entries are considered by an independent judging panel and the magazine’s editorial team.
Finalists were presented with their award in front of more than 350 key industry figures at a gala lunch event at Lord’s Cricket Ground, London.

7th October 2010

Whirlpool Europe

With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $19 billion, 70,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA) Italy. For further information on the company, please visit the website

For further press information and images please contact:
JM Marketing



Tel: 01536 414555



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