Flair---AYO-Framed-Wetroom-Panel-in-Matte-Black---low

Hotels, Future Proofing and Fake Tan – Flair Showers Reveals What Influences Buying Decisions

Flair Showers has conducted new market research to uncover what truly drives consumer decisions when renovating their bathrooms. The study explores emerging trends, customer personas and their buying habits. The results highlighted the importance of bathroom designers and installers to ensure the bathroom is functional as well as aesthetically pleasing*.

Consumers are initially influenced by the bathrooms of their peers, as well as those in hotels, offering inspiration for their own renovations. The styles are then fine-tuned to complement their own space and to maintain a sense of individuality. Those under the age of 45 are heavily inspired by Instagram and Pinterest, whereas older consumers are more likely to have visited a bathroom showroom as part of their research*.

Importantly, the expertise from a retailer, installer or designer takes the consumer’s bathroom plans and ideas to the next level. With consumers heavily focussed on the aesthetic elements, professionals in the bathroom space typically advise of aspects that may not have been considered*. For example, functionality and longevity. The bathroom can be expected to last up to 20 years, therefore has the consumer considered future proofing with the consideration of the safety and multi-generational elements required to effectively use the space? This presents a real opportunity for professional experts to be the customers’ ally in achieving their bathroom ambition.

Beyond achieving a stylish, Instagram-worthy space, ease of cleaning the bathroom is also a major factor influencing purchasing decisions. Demand for wetrooms continue to rise due to their low-maintenance appeal. Furthermore, bathrooms that feature large tiles, or panels, with minimal grout are increasingly popular, especially with parents of teenagers who use fake tan*.

Gillian Furey, Marketing Manager, Flair Showers Limited, says: “The results of our market study confirm the crucial role professional experts play during the bathroom design process. Our aim at Flair Showers is to design beautiful products, while equipping our retail partners with the data they need to move beyond features, and genuinely influence a consumer’s final buying decision. We presented the results of our market study to a group of retailers at the Flair Visitor Centre, alongside a panel of industry experts, that provided further insights into the process of bathroom and shower enclosure design.

“Ironically, while people want their bathrooms to feel unique, they often look to the same spaces for inspiration. As a result, many ‘different’ bathrooms end up looking very similar. Professional influencers are vital to ensure the space is stylish, functional and fit for the future.”

For more information on the results of the Flair market study, please liaise with your regional sales manager or contact sales@flairshowers.co.uk. For more information on Flair Showers, please visit the website www.flairshowers.co.uk

Ends

Notes for editors:
*Boys + Girls – Flair: The Bathroom World 2025 – Contributors: Flair, designers, commercial contractors, retailers and plumbers

Image captions:
1. Flair Showers presented the results of its market study to a group of retailers at the Flair Visitor Centre
2. The Harmony Collections by Flair features an extensive selection of elegant shower solutions to suit all tastes and requirements

About Flair Showers:
Founded in 1952, Flair Showers has been designing shower doors, bathscreens and wetrooms for over 70 years and perfecting them ever since. Flair products are beautifully designed and expertly engineered to stand the test of time in the busiest of bathrooms. Flair’s knowledge is unrivalled within the European shower door industry, and its unwavering commitment to customer care means that the brand boasts an international presence among leading bathroom showrooms across the UK, Ireland, Italy and France.

For further press information and images, please contact:
Hannah at jmm PR
Email: hannah@jmmpr.co.uk
Telephone: 01536 414555
Website: www.jmmpr.co.uk

12th November 2025

About jmm PR:
jmm PR is an award-winning, creative PR agency that is highly experienced in offering a range of interiors PR services to showcase your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk

Categories

Archives

Recent Posts

  • Simon Acres Group Indentifies Pillars of Growth at KBB Futures Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited has established a powerful set of recommendations to drive resilience in the kitchen, bedroom and bathroom (KBB) sector, following its inaugural KBB Futures roundtable event. […]
  • Instantor Brings Hands-on Training to Colleges
    In Instantor
    Instantor, a leading manufacturer of high-quality plumbing products, is investing in the next generation of professional plumbers by bringing hands-on training directly to colleges. Utilising its Mobile Training Academy, Instantor has already visited 20 colleges, delivering practical, skills-focused sessions to students preparing to enter the industry. […]
  • Flair Showers Announces New Partnership with Interior Designer Tammy Lane
    In Flair Showers
    Flair Showers has partnered with acclaimed interior designer and founder of Lane Interiors, Tammy Lane. Flair is renowned for its finely crafted, beautifully designed shower enclosures, and is committed to supporting its trade partners and driving sales success. Tammy’s innovative approach and passion for quality design, perfectly complements Flair’s mission and vision, ensuring the partnership is a natural fit for the brand. The partnership aims to inspire industry professionals and homeowners with design-led insights that blend beauty, innovation, and enduring quality. […]
  • Simon Acres Group Launches ‘KBB Futures’ Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited is set to host a new initiative designed to spark meaningful change across the kitchen, bedroom and bathroom (KBB) sector. The inaugural ‘KBB Futures’ roundtable will take place on Thursday, 4th December 2025, at The Brewery, London. The event will bring a panel of leading KBB experts together to discuss key industry challenges, explore emerging opportunities and agree tangible actions for a stronger, more sustainable future. […]
  • Instantor Champions Installer Excellence Through APHC Quality Plumber Week Awards
    In Instantor
    As part of its commitment to supporting installers, Instantor proudly sponsored the Installer of the Year category in the APHC Quality Plumber Week Awards 2025. The award recognises technical excellence, resilience and an outstanding commitment to customer satisfaction. This year’s winner, Pete Hooton of Hooton Plumbing & Heating, was presented with a brand-new Instantor Press Tool in recognition of his achievement. […]