New Contract Channel Manager at Whirlpool UK

Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has appointed Paul Davis as Contract Channel Manager.

Paul brings 35 years of experience in the appliance industry to his new role, having started out as a sales representative for a distributor, before joining Merloni (the previous owner of the Indesit brand) and progressing through the ranks to National Sales Manager. Following this, Paul became Managing Director of Contract Appliances Limited, working closely with housebuilders as a distributor of appliances. Paul joined Whirlpool UK nine years ago and his previous role within the business was working with independent retailers.

Now, as manager of the contract channel, Paul is able to leverage his past experience to lead the team with great knowledge and understanding. Not only does Paul have in-depth familiarity of the Hotpoint, Indesit, Whirlpool and KitchenAid brands, having worked at the company for nine years, he can also appreciate what housebuilders need having worked closely with them in the past.

Paul Davis, Contract Channel Manager, Whirlpool UK Appliances Limited, says: “The contract channel is such an important area of an appliance manufacturer’s business and I am pleased to be working closely with housebuilders once again. My previous experience means I have worked on both sides of the fence, so to speak, which means I understand housebuilder’s needs and requirements. Having worked in the appliance industry for 35 years, I hope to ensure Whirlpool UK’s brands are specified in a growing number of new build homes and I look forward to making the most of my new role.”

Russell Owens, Channel Director, Whirlpool UK Appliances Limited, says: “We are delighted that Paul has joined the contract side of the business. The brands in our portfolio are very strong and ensure housebuilders can offer the most befitting appliances to the wide range of property specifications on offer. The appointment of Paul with his vast experience and understanding of the industry and the business will ensure our business will continue to develop and flourish.”


Image caption:

  1. Paul Davis, Channel Manager – Contract


About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com or find us on Twitter at @WhirlpoolCorp.

For further press information and images please contact:

Tessa at jmm PR

Tel: 01536 414555

Email: tessa@jmmpr.co.uk

8th June 2021


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With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copy writing, plus campaign and event support, social media and influencer planning and marketing.

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