Whirlpool Live Laundry Pair Wins Get Connected Award

The Whirlpool 6TH SENSE Live® laundry pair has been awarded a Product Design Award, in the Leading Design Garment Care category, at the Get Connected Awards 2017.

The Get Connected Product Design Awards recognise genuinely innovative products with advanced technology and outstanding unique selling points. The expert judges nominated a selection of appliances, which were then voted for by retailers, distributors and providers of services to the electrical retail industry.

The Whirlpool Supreme Care washing machine (FSCR 12441) and matching tumble dryer (HSCX 10441) can be controlled from anywhere, by the 6TH SENSE Live® app on a smartphone or tablet. 6TH SENSE Live® technology is the maximum expression of Whirlpool’s undertaking to create purposeful technology to simplify consumers’ lives.

With the 6TH SENSE Live® app, available on both iOS and Android, dialogue between the washing machine and tumble dryer takes place. The app communicates the washer’s current load type and spin speed, and the dryer will automatically synchronise with the washing machine, to set the correct drying cycle, simplifying the laundering process.

The app also guarantees optimum wash results and garment care by selecting the most efficient wash and dry programmes. The Whirlpool Ecomonitor displays the estimated energy and/or water consumption for the cycle. What’s more, the technology enables the user to change individual aspects of the wash programme to further achieve the best energy savings.

Catherine Balderson, Brand Manager, Whirlpool says: “Whirlpool invests heavily in technology that is intuitive, makes life easier, and saves resources. The 6TH SENSE Live® laundry pair was the first of our connected range to hit the market and we are proud and ecstatic to be honoured and recognised in such a competitive awards category. Connected appliances, such as the Whirlpool 6TH SENSE Live® laundry pair, offer innovation that brings genuine lifestyle benefits and crucially takes resource saving to the next level.”

For more information on the Whirlpool Live Laundry Pair, contact your account manager, or visit the website at www.whirlpool.co.uk


Image captions:

  1. The award winning Whirlpool Supreme Care washing machine (FSCR 12441) and matching tumble dryer (HSCX 10441) can be remotely controlled by the 6TH SENSE Live® app

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH SENSE® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

30th August 2017



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