St James England, designers of the St James Traditional, St James Distinction and St James Living collections, has supported leading bathroom furniture manufacturer Be Modern with the launch of its new Signature Collection by Atlanta Bathrooms.
The collaboration features a selection of St James’ most distinguished brassware ranges showcased in the dedicated Signature brochure and on the Atlanta show van, which is currently touring the UK. Together, these platforms provide customers and designers with exceptional inspiration for creating luxurious bathroom spaces.
The Herrington range makes an ideal addition to any showroom that values exceptional design and superior craftsmanship, offering a refined collection of vanity units that seamlessly combine timeless elegance with superior quality.
The featured St James England brassware collections, encompassing both contemporary elegance and timeless design, were chosen to perfectly complement the high-end aesthetic of the Signature Collection. Products selected include key ranges from St James Living and St James Distinction, such as the Denbigh, Abbey, Cranworth, Wallis and Stratton.
The partnership endorses a shared commitment by both brands to quality, design integrity, and supporting retailers with cohesive, premium product solutions.
Julian Pearson, Group Commercial Director, Be Modern, explained: “We are thrilled to partner with St James brassware for the launch of our Signature Collection by Atlanta Bathrooms. The exceptional quality and design ethos of its Living and Distinction ranges perfectly align with the sophistication and attention to detail that our customers expect from the Atlanta brand. This collaboration allows us to present a complete, luxurious bathroom solution that will inspire our retail partners and their own customers.”
Andy Burton, Head of Marketing, St James England, added: “Like St James, Be Modern is a well-established and highly respected brand within the industry. We’re delighted to be supporting Be Modern in the launch of its prestigious new furniture range. Both businesses have a shared belief in allowing the products to take centre stage within any bathroom setting”.
For more information on the St James England brassware collections, please visit www.stjamesengland.com, email sales@stjamesengland.com, or call 0121 358 1555.
For details on Be Modern’s new Signature Collection by Atlanta Bathrooms, please visit www.bemodern.com, email info@bemodern.com, or call 0191 455 3571.
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Image captions:
1. Brassware by St James England is showcased in the dedicated Signature Collection brochure and on the Atlanta Bathrooms show van
2. St James England supports Be Modern’s Signature Collection launch by Atlanta Bathrooms
About St James England:
St James England offers a unique portfolio of design-led bathroom and kitchen brassware, hand-assembled in the UK with unwavering attention to detail. With over 50 years of experience, St James crafts luxury brassware including taps, mixers and showers, as well as sinks and accessories, which are rich in British heritage and designed to make a statement. Offering three complementary portfolios, Traditional, Distinction and Living, St James is positioned to provide retail partners, professional specifiers and homeowners with exquisite brassware, underpinned by exceptional customer service.
About Be Modern:
Be Modern Ltd are dedicated to producing stunning bathroom furniture, fire surrounds, fires and stoves. All furniture is expertly designed and skilfully crafted in the North East of England, using only the highest quality materials; sourced ethically and sustainably. Be Modern is also highly regarded for providing excellent customer service and aims to exceed customer expectations in every aspect of our product and service.
For further press information and/or images please contact:
Hannah at jmm PR
E: hannah@jmmpr.co.uk
T: 01536 414555
13th November 2025
About jmm PR:
jmm PR is an award-winning kitchens and bathrooms PR agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.
With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.
jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.
For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk










