Whirlpool presents new freestanding appliance brochure

Whirlpool, the world’s leading manufacturer of major home appliances, presents its new 2012-2013 freestanding appliance brochure, full of efficient and stylishly designed products.

The new Whirlpool brochure covers the company’s modern range of appliances from the washing, drying, dishwashing, cooling and microwave oven product lines. The brochure is brimming with new lifestyle imagery to help the consumer visualise Whirlpool’s products in their home and guide them into picking the right appliance for them.

Whirlpool’s new brochure is available to conveniently download, saving valuable resources and reflecting the brand’s objective of making the world a greener place. Furthermore, Whirlpool has dedicated to explaining the new energy labelling system, advising the consumer of what to look for and clarifying the meanings behind the letters and digits, helping the consumer select the most efficient appliance without confusion.

Dalia Haddad, Product Marketing Manager, Freestanding for Whirlpool, says: “The new Whirlpool freestanding brochure is the ideal tool to help consumers choose the appliance that is right for them. It is full of contemporary lifestyle imagery to help the consumer visualise our products, alongside detailed specifications and valuable information.

“As many consumers now do their research online before going in-store, having an online only brochure is the perfect way to reach the consumer while saving the planet’s finite resources.”

To download the new Whirlpool freestanding brochure please visit the website at www.whirlpool.co.uk.


Image caption: The front cover of Whirlpool’s 2012-2013 freestanding appliance brochure

2nd August 2012

Notes for Editors
About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further press information please contact:
JM Marketing
T: 01536 414555
E: sbazeley@jmmarketingservices.co.uk



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