Whirlpool, the world’s leading manufacturer of major home appliances has won the European Consumers’ Choice¹ award for its popular MAX 38 SL microwave oven.
Tested by European consumers, companies that scored 9 out of 10 received the European Consumers’ Choice award title. The Whirlpool MAX 38 SL microwave oven achieved an outstanding result of 9.8 out of 10 for design and ease of use, and 9.7 for innovation.
After testing the MAX 38 SL consumers commented: “It’s pretty amazing, it takes half the space of a conventional microwave and yet its capacity is the same. This really helps to clear up space on my worktop.” Another commented: “It is aptly named, ‘MAX’, it is small but really great, a very good oven for cooking…..”
Juliana Sado, Brand Marketing Manager for Whirlpool, says: “Here at Whirlpool we strive to build innovative, functional and design oriented products, and we are incredibly proud that the MAX 38 won the prestigious European Consumers’ Choice award.
“The MAX 38 has proved very popular with consumers and retailers since its launch. Its unique rounded design has captured the imagination of consumers and the extra space it provides on the kitchen worktop is really beneficial.”
Key features and benefits of the Whirlpool MAX 38 SL microwave oven:
Unique curved design to fit into any corner on the worktop
Patented Crisp® technology for fast oven-crisp results
Quartz grill (600 W) and combi-grill cooking
Additional programmes include Jet Defrost for super fast defrosting
Smart electronic controls positioned in the door plinth with trendy blue LED’s
700 W, 13-litre capacity with full-sized 28 cm turntable for dinner-sized plates
Available in silver
For more information about the Whirlpool MAX 38 SL microwave oven please contact your Regional Business Manager or Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk
1. The Whirlpool MAX 38 SL has achieved an outstanding result in the European Consumers’ Choice tests and scored an outstanding 9.8 out of 10 for design and ease of use and 9.7 for innovation.
2. The European Consumers’ Choice award logo
¹The European Consumers’ Choice is an independent non-profit-making organisation aimed to give consumers the chance to assess products on the basis of three fundamental criteria: ease of use, innovation and design under everyday conditions. Companies which obtain the highest score win the right to use the European Consumers Choice logo and have their own dedicated web page.
About Whirlpool Corporation
Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2011, 68,000 employees, and 66 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com.
About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.
13th March 2012
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