Steph Ferreira, Head of Brand and Digital, Whirlpool UK Appliances Limited

Whirlpool UK Announces Appointment of New Head of Brand and Digital

Peterborough based Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, announces the appointment of Steph Ferreira to Head of Brand and Digital, UK & Ireland.

Steph joins Whirlpool UK with over a decade of advertising and marketing experience across a variety of high-level roles during her time spent living in South Africa. These positions included working for Z-CARD, King James, one of South Africa’s leading advertising agencies, Ogilvy and FCB. Most recently, Steph was the Global Brand Manager for Asilia Africa, a luxury safari company based in East Africa.

Steph Ferreira, Head of Brand and Digital, UK & Ireland, Whirlpool UK Appliances Limited comments: “I’m incredibly proud to be joining a company that is well-loved, highly respected and recognised across the globe. I look forward to employing the experience, knowledge and understanding that I have developed throughout my career to drive the profile of our brands throughout the UK and Ireland.

“Ensuring that we have meaningful conversations and interactions with our customers throughout every stage of the consumer journey is more important than ever. I plan to build upon the outstanding work that the team is already undertaking and to develop greater relationships with our customers, while continuing the development of our brand health and the ongoing success of the business.”

Hugo Silva, Marketing Director, Whirlpool UK Appliances Limited adds: “We are delighted to welcome Steph to her new role at Whirlpool UK, and we wish her the very best of success. Steph brings a wealth of experience and knowledge across the entire marketing sector which is invaluable. As we continue to expand and develop our business, her skills and expertise will support us in achieving our ambitious plans for future growth.”



Image captions:

  1. Steph Ferreira, Head of Brand and Digital, Whirlpool UK Appliances Limited
  2. Hugo Silva, Marketing Director, Whirlpool UK Appliances Limited


About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers. Additional information about the company can be found at

For further press information and images please contact:

Steph at jmm PR

Tel: 01536 414555


20th April 2022


About jmm PR:

jmm PR is a PR, social media and influencer marketing agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copy writing, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website or contact the team on 01536 414555 or



Recent Posts