NEW WHIRLPOOL BROCHURE SHOWCASES STUNNING FREE STANDING COLLECTION

Whirlpool, the world’s number one manufacturer of major household appliances, which is celebrating its centenary next year, has produced a stylish new brochure for its free standing collection.

Printed in full colour with high-quality photographs of each product and detailed specifications, the A4-sized, portrait brochure reflects Whirlpool’s ethos of combining ease of use with good looks, and is a powerful marketing tool for the kitchen retailer.

The brochure explains Whirlpool’s principles when addressing issues such as technological innovation, cutting edge design and protecting the environment, where it is leading the way with its Green Generation range. It is divided into eight sections; washing, drying, dishwashing, cooling, freezing, microwave ovens, customer service and the web.

The start of each section outlines the outstanding features of the range and has a glossary which explains each function. For example, the glossary for the washing section explains every function from the black programme to the water supply warning light, helping the retailer advise the consumer which appliance is exactly right for them. The clear photographs and brief résumé of each appliance enhance the brochure’s usefulness.

There is also a section highlighting the accessories available for each product range and a full specification chart, making the brochure a comprehensive aid for the retailer.

Dean McKelvie, Whirlpool’s Free Standing Product Marketing Manager, says: “Whirlpool’s innovative, stylish and intuitive free standing appliances deserve to be showcased in a brochure which is equally impressive. This new brochure is the perfect information and marketing tool for the kitchen retailer.”

To receive Whirlpool’s 2010/2011 free standing collection brochure contact your Regional Business Manager or call Whirlpool on 020 8646 5000.

18th November 2010

Ends

Image caption: The front cover of the new brochure for Whirlpool’s free standing collection, which is the perfect selling tool for these stunning appliances.

About Whirlpool Europe:

With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $17 billion, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further information and images please contact:

JM Marketing,

Jacqueline or Janet

Email: Jacqueline@jmmarketingservices.co.uk

Email: Janet@jmmarketingservices.co.uk

Tel: 01536 414555

Categories

Archives

Recent Posts

  • Instantor Products Now Available at Duftons Plumbing and Heating Supplies
    In Instantor
    Instantor has strengthened its presence in the North of England through Duftons Plumbing and Heating Supplies. As part of Instantor's partnership with the Plumbing Heating Group (PHG), Duftons now stocks the market-leading Instantor Press System, alongside R-Press fittings, which are designed specifically for air conditioning and refrigeration applications. […]
  • Flair Showers introduces redesigned Harmony Collections brochure
    In Flair Showers
    Flair Showers has released its brand new Harmony Collections brochure, with a refreshed design and structure, created to support easier conversations and sales processes for its retail partners. Featuring inspirational imagery, showing how each range could look in customers’ homes, the new brochure also highlights the unique benefits of each range within Flair’s premium Harmony Collections. […]
  • Flair Showers adds Infold Enclosures to its Framed ILI Collection
    In Flair Showers
    Flair Showers has expanded its ILI collection of framed shower doors and enclosures with the addition of infold styles, including designs suitable for alcove spaces. Available in a variety of sizes and finishes, the new ILI infold enclosures give retail partners an expertly designed shower solution for every customer and space. […]
  • The Shower Lab introduces Brushed Bronze finish for The View Collection
    In The Shower Lab
    Expanding the customisation options for its partner showrooms and their customers, The Shower Lab has introduced a Brushed Bronze finish to its Colour Finishes Collection. Available for The View Collection, the new warm finish by The Shower Lab adds depth and understated luxury to its frameless shower space designs. […]
  • AM Labels to Showcase New Labelling Solutions at PPMA 2026
    In AM Labels
    AM Labels Limited, an award-winning supplier of complete labelling solutions, will be exhibiting a variety of products at PPMA Show 2026. On Stand A23, AM Labels will showcase its versatility through live demonstrations, including new labelling solutions recently added to its portfolio. Taking place from 22nd to 24th September 2026 at the NEC, Birmingham, PPMA Show provides a platform for visitors from diverse sectors to see the latest processing and packaging machinery. AM Labels will be marking its 30th anniversary at PPMA Show, commemorating the milestone with both new and prospective customers. […]