Russell Owens, Channel Director, Whirlpool UK Appliances Limited - hi

New Channel Director At Whirlpool UK Appliances Limited

Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, is pleased to announce the appointment of Russell Owens as Channel Director.

Russell joins the Whirlpool team with a wide and in-depth knowledge of the white goods and electronics industries, from previous roles including Sales and Marketing Director at Samsung Electronics. During his 12 years at Samsung, Russell implemented marketing and channel strategies for its portfolio of white goods, while building and maintaining relationships with major retailers.

In his new role Russell will work closely with housebuilders, the contract market, kitchen specialists and distributors that serve kitchen studios. Russell aims to provide appliance solutions for a range of property and kitchen styles that will appeal to a variety of demographics with his overall objective to grow the company’s share in both the contract and kitchen specialist markets.

Russell says of his new appointment: “With our strong portfolio of brands and products, an award winning in-house logistics service, as well as dedicated after-sales and customer care teams, we plan to increase our success in both the contract and kitchen specialist channels. The kitchen needs to be a fully adaptable environment suitable for family life, entertaining and relaxing. It must offer the homeowner a functional space that is as easy to use as it is beautiful. High-performance appliances are therefore integral, to make everyday living, cooking and cleaning as stress-free as possible. I’m looking forward to enhancing our offering to housebuilders and kitchen studios, highlighting and developing our strong portfolio and capabilities to ensure we meet our targets.”

Andrzej Tuleja, General Manager, UK and Ireland, Whirlpool UK Appliances Limited, says: “We are delighted to welcome Russell to the Whirlpool family and wish him much success in his new role. The appointment of someone with his experience and calibre is further demonstration of both our growth and our strong plans for the future to continue this success.”


Image caption:

  1. Russell Owens, Channel Director, Whirlpool UK Appliances Limited

About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at  or find us on Twitter at @WhirlpoolCorp.

For further press information and images please contact:

Hannah at jmm PR

Tel: 01536 414555


16th December 2020



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