Whirlpool Launches Consumer Cashback Promotion

Whirlpool, the premium appliance brand, has launched a consumer cashback promotion across its cooking, cooling, laundry and dishwashing portfolios.

Until the 22nd June 2017, Whirlpool is offering consumers up to £150 cashback on selected appliances across a variety of ranges. Included in the promotion is the Fusion cooking range incorporating the single pyrolytic oven with built-in rotisserie, AKZM 6692/IXL; built-in microwave oven AMW 848/IXL and the induction hob, ACM 868/BA/IXL, which all attract £150 cashback.

There are many cooling models on offer, including the freestanding fridge (SW8 1Q XR UK or the SW8 AM2C XR UK) and matching freezer (UW8 F2C XB UK), which when paired together form the stunning, large capacity, Grand Side-by-Side.

The Whirlpool Supreme Care laundry models with the 6TH SENSE Live® app, (washing machine FSCR 12441 and the matching tumble dryer HSCX 10441) attract the top cashback award. Both may be remotely controlled via your smartphone or tablet to enable the scheduling of programmes, as well as provide updates and support. In addition, the washing machine has achieved Quiet Mark status, with ZENTechnology and the accolade of having the quietest spin cycle on the market of just 68 dB(A)¹.

Finally, there is a plethora of SupremeClean dishwasher models on offer, including the built-in WIO 3033 DEL and the freestanding WFO 3P33 DL, which boast tremendous water and energy saving capability, as well as the excellent one hour wash and dry programme that dries even plastics perfectly so they’re ready to put away.

Mark Ridealgh, Head of Whirlpool brand UK, explains: “We hope that this promotion will introduce many more consumers to Whirlpool, by driving more customers into store, increasing footfall for retailer partners and raising awareness of the countless attributes the brand delivers.

“Whirlpool brings cutting-edge design, outstanding resource efficiency, combined with intuitive technology to ensure superior results every time.  At Whirlpool we pride ourselves on understanding the consumers’ keen eye for detail and their desire for a stylish, co-ordinated look.  The Whirlpool brand offers premium finishes that define a seamless appearance for the home, and truly elegant designs, with intuitive interfaces for perfect synergy.

The cashback promotion is redeemable online, via the Whirlpool website. For more information visit: www.whirlpool.co.uk

Retailers have access to a raft of point of sale material, to support and alert consumers in-store to the promotion, which is available via their Whirlpool Account Manager.


Notes for editors:

¹ZenTechnology has the lowest sound level on the market in spinning noise, up to 10 kg capacity, and up to 1400 rpm (status December 2014)

Terms and conditions apply and can be found on line at: http://www.whirlpool.co.uk/assets/pdf/TCWhirlpoolcashback.pdf

Image captions:

  1. Whirlpool cooling pair, the Grand Side-by-Side

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6TH Sense® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: http://www.registermyappliance.org.uk/

About Whirlpool Corporation: Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centres in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Hotpoint, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on twitter at @WhirlpoolCorp.

For further press information and images please contact:
Jacqueline at jmm PR

Tel: 01536 414555

Email: Jacqueline@jmmpr.co.uk

19th April 2017



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