Whirlpool Awarded Gold for Innovation at the Designer Kitchen and Bathroom Awards 2015

Whirlpool is a gold award winner at the prestigious Designer Kitchen & Bathroom Awards 2015, in the category of Innovation in Technology.

The world’s leading manufacturer and marketer of major home appliances was awarded the coveted accolade at the impressive event at the SuperNova, London, on 11th November 2015.

The Designer Kitchen & Bathroom Awards celebrate the finest in design across all fields of the kitchen and bathroom industry.  Winners of the renowned Innovation Awards are hand-picked from the best new products by an eminent team of judges, drawn from an array of sectors, with extensive experience and expertise in the industry.

Whirlpool is lauded for its breakthrough innovation of its Supreme Care washing machines.

The range offers the quietest spin on the market¹, using the very latest technology and design.  With Whirlpool’s revolutionary Zen Technology and new induction motor the average noise level during spinning is reduced to just 67 dB(A).   Offering a massive reduction to noise pollution throughout the home, the Supreme Care washing machine range is the ultimate solution to promoting quietness in the highly fashionable, open-plan living layout so popular in homes today.

Jim McEwan, Category Director, Whirlpool UK Appliances Limited remarked: “This is a tremendous achievement and one of which we are immensely proud.  The Supreme Care washing machine range has been exceedingly well received and this accolade is confirmation of Whirlpool’s continuous innovation on improving our living environment.  With noise becoming increasingly intrusive in the home, the Supreme Care range is a big step towards the company championing quiet appliances for the future.

“We cannot thank the panel enough for recognising the company’s effort and the essential need to make life quieter in the open plan, multifunctional space we all aspire to live in today.”

For more information contact your Account Manager or visit the website at www.whirlpool.co.uk


Image:  Jim McEwan, Category Director, Whirlpool UK Appliances Limited, receiving the gold Innovation in Technology Award for the Whirlpool Supreme Care washing machine.

Notes for editors:

¹ ZEN Technology has the lowest noise level on the market. Up to a 10kg load at 1400rpm (status: December 2014)

About Whirlpool:

Whirlpool is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.  In 2014, Whirlpool Corporation generated annual revenue of $20 billion, employs over 100,000 people with 70 centres of manufacturing and technical research and development worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool’s European Operating Centre is located in Comerio, Italy.

For further press information and images please contact:

Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

17th November 2015



Recent Posts