Whirlpool Awarded Consumer Superbrands Status

Whirlpool has been awarded the honour of consumer Superbrands status for 2016, confirming its position as one of Britain’s most iconic household names.

The matchless accolade is awarded to brands which, after scrutiny by an expert council and a nationally representative sample of 2,500 British consumers, are deemed to have the strongest consumer brand image in Britain.

According to Superbrands, every Superbrand has established the finest reputation in its field.  It offers customers significant emotional and or tangible advantages over its competitors, which customers want and recognise.  Each brand is voted on according to three criteria: quality, reliability and distinction.

Jennifer Spragg, Senior Brand Manager, Whirlpool remarks: “We are thrilled to be recognised by Superbrands. The acknowledgement offers formidable and significant advantages over our competitors, and adds demonstrable and sustainable value for our customers.  It is a superb addition to our achievements and one of which we are genuinely proud.”

The 2016 Superbrands case study recognises Whirlpool’s investment in innovative technology, making it the world’s leading appliance manufacturer.  The commitment to continuous investment in design, technology, manufacturing and the community are at the heart of maintaining customer loyalty and retaining its position in such a competitive industry.

For more information about Whirlpool please contact your Account Manager.


Image caption: Logo – Superbrands Award 2016

About Whirlpool:

Whirlpool is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.  In 2014, Whirlpool Corporation generated annual revenue of $20 billion, employs over 100,000 people with 70 centres of manufacturing and technical research and development worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool’s European Operating Centre is located in Comerio, Italy.

For further press information and images please contact:
Jacqueline at JM Marketing

Tel: 01536 414555

Email: Jacqueline@jmmarketingservices.co.uk

19th November 2015



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