Whirlpool, the world’s leading manufacturer and marketer of major home appliances continues its relentless commitment to improving the lives and needs of consumers in and around the home, with the introduction of the stunning new Ambient built-in appliance collection.

The new Ambient built-in range boasts understated, elegant aesthetics in an advanced fluid design combined with smart features, sleek handles and slim, easy to read displays. Integrating advanced technology with simple functionality the range is designed to guarantee perfect performance and results.  Importantly each element is aligned superbly to please the designer’s eye and to maximise harmony of design throughout the kitchen.

The ovens support the latest ‘push-push’ controls to create a minimalist and flush exterior. Boasting a spacious 67-litre capacity the ovens use the latest Whirlpool technology including the Cook3 system for simultaneous multi-level cooking; 6th Sense® multifunction cooking technology that adapts the cooking process for every function for perfect results every time; Ready2Cook that saves up to 20% time and energy by negating the need to pre-heat the oven, and all this is achieved at an efficient ‘A’ energy rating.

The Ambient collection has an assortment of microwaves with complementing aesthetics for effortless harmony.  The range includes the Perfect Chef combination microwave with traditional technology designed to fit a 450 mm dimension, and a generous 40-litre capacity with advanced 6th Sense® technology. The Space Chef and Mini Chef are additional options to optimise space in the kitchen.

There is a comprehensive line-up of hoods incorporating the company’s 6th Sense system that will not only vent cooking fumes and odours but also detect other room pollutants to improve room air quality!  Matching gas hobs are finished in the revolutionary iXelium™ stainless steel finish for very easy cleaning and  importantly it retains its shine for years to come as the innovative surface does not stain, scratch or yellow!  iXelium’s ‘green’ properties mean that just water or non-aggressive detergents can be used to clean it for a more limited environmental impact compared to standard products.

Completing the collection there is an integrated dishwasher, a warming drawer and a refrigeration range available to satisfy and create harmony for the creative kitchen designer and specialist.

Juliana Sado, Brand Marketing Manager, Whirlpool says: “We constantly research consumers’ lives in an effort to introduce aesthetically pleasing, innovative appliances to make life better.  We look for opportunities to drive value for our retailers, and at the same time enhancing our efforts in contributing to environmental protection through innovative product offerings.  The Ambient range is one of many collections to be launched this year with innovative, high-performance, resource-efficient appliances designed to meet the increasing sophisticated demands and needs of consumers, our retail partners and designers.”

For more information or to acquire the new Ambient brochure of built-in appliances from Whirlpool, contact your Regional Business Manager or call Whirlpool on 0208 649 5000 or visit the website at


Image caption: The new, comprehensive Whirlpool Ambient built-in range includes ovens, microwave ovens, hobs, hoods, dishwashers, warming drawer and refrigeration.

28th September 2010

About Whirlpool Europe:

With around 12,500 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool Europe is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation has annual sales of approximately $17 billion, 67,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the website

For further information and images please contact:

JM Marketing, Jacqueline

Tel: 01536 414555




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