Whirlpool's Eco Monitor guarantees energy optimisation

Whirlpool, the world’s leading manufacturer of major home appliances, guarantees minimal resource use in its latest laundry products thanks to its new Eco Monitor feature.

Part of the control panel on Whirlpool’s newly launched WWDC 8420/1 and WWDC 8220/1 washing machines, the Eco Monitor helps the consumer to optimise their energy usage, by immediately displaying energy level during programme selection. It takes the Eco Monitor only 10 seconds to sense the load in the machine, calculate the feedback, and then display the final energy consumption for that particular programme.

This then allows the consumer to decide if they are happy with the amount of energy that would be consumed by a programme, and gives them the option to choose a more eco-friendly cycle for their load if required. The Eco Monitor works as a useful guide for the consumer, helping them to be as efficient as possible, while also enabling them to keep an eye on their energy use and minimise over-spending.

The Eco Monitor is another example of the superior functionality displayed by Whirlpool’s latest washing machines. Alongside 6th Sense® Colours technology, the special Colours 15ºC option, and Wave Motion technology, these models are guaranteed to continue to meet the consumer’s needs into the long-term, offering superb durability. The Whirlpool washing machines were certified as ‘built to last’ after a 2,500-cycle certification test conducted by the German Institute TÜV Rheinland®, which was passed with flying colours.

Dalia Haddad, Product Marketing Manager, Freestanding for Whirlpool, says: “Whirlpool prides itself on its thoughtful, useful features that help the consumer to maximise energy and resource efficiency, and the Eco Monitor available on its latest washing machines is no exception. It gives the consumer total control over the wash cycle, allowing them to choose a more eco-friendly programme if required.

“Furthermore, the consumer can be reassured by the results of the German Institute TÜV Rheinland® testing that their washing machine will offer incredible durability for years to come – something which is sure to grant real peace of mind, and should certainly be mentioned at the point of sale by the retailer.

For more information about Whirlpool’s freestanding washing machines please call Whirlpool on 0208 649 5000 or visit the website at www.whirlpool.co.uk


Image caption: The new Whirlpool WWDC 8220/1 freestanding washing machine with Eco Monitor feature

Notes to editors:
¹Comparison between 8kg load and 1kg on Whirlpool washer with 6th Sense cotton 60°C programme.

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

4th October 2012

For further press information please contact:
JM Marketing
T: 01536 414555
E: sarah@jmmarketingservices.co.uk



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