WHIRLPOOL’S NEW TUMBLE DRYERS TAKE DRYING TO A NEW LEVEL

Whirlpool has taken the trusty and time-honoured tumble dryer to new levels of performance with its new and spacious tumble dryers.
Featuring the company’s patented 6th Sense® technology and top-of-the-range Carisma design, the 9kg AZB 9780 and 8kg AZB 8680 condenser tumble dryers offer a host of special and attractive features to retailers.
These superbly designed models reduce drying times by as much as 20 minutes per load¹. By adapting the drying cycle to each load, Whirlpool’s 6th Sense® technology not only guarantees excellent drying performance in exceptional time but also saves energy.
Whirlpool’s 6th Sense® technology works in tandem with a new airflow system. Load mass detection and improved temperature and humidity monitoring operates with 6th Sense® technology and tailors the airflow throughout the drying process, creating even, and gentle drying but faster!
Another very impressive and practical feature of the tumble dryers is the newly designed drum, which offers a generous capacity of up to 9kg to reduce the required number of drying cycles and save time and energy.
The extra space, combined with the drum rotation being adapted to each load, also ensures that laundry is treated with unrivalled care. Loading and unloading are made far easier by the large door, even with bigger loads such as duvets.
Dean McKelvie, Product Marketing Manager, Freestanding, for Whirlpool comments: “The AZB 9780 and AZB 8680 tumble dryers really are top of the class for both design and performance. They save consumers valuable time with the large capacity and improved airflow, and they take perfect care of their clothes. Loading and unloading is made easy, and the biggest items are dried evenly, and there is less mechanical stress placed on the textiles.”
Key features and benefits of the top-of-the-range Whirlpool AZB 9780 tumble dryer:
• Freestanding condenser tumble dryer with B energy rating
• Carisma modern aesthetic with clean lines
• Large 9 kg stainless steel capacity drum with bigger door opening for easy of access
• New airflow system produces consistently fast, even and gentle drying and with
• 6th Sense® drying technology reduces drying time by up to 20 minutes¹ on a full load
• 6th Sense® technology accurately detects the load size and monitors temperature and humidity, adapting the drum rotation to create the ideal conditions for each load
• Electronic sensor or timed drying option
• Intuitive control panel for ease of operation and feedback
• Fabric care programmes and options include 6th Sense® over-dry protection system, Synthetics, Delicates, Mixed, Ready to wear/extra dry, Cupboard dry, Iron dry, Silk programme and Auto anti-crease
• Special options include Gentle and an Airing programme
• Remaining time indicator, LCD programme status indicator and start delay for accessing less expensive energy tariffs
• Dimensions H x W x D : 855 x 600 x 596 mm

For more information on Whirlpool’s new design tumble dryers, call your Regional Business Manager or Whirlpool UK on 0208 649 5000 or visit the website at www.whirlpool.co.uk for full specification.

Ends
Image caption:
Featuring Whirlpool’s patented 6th Sense® technology and top-of-the-range Carisma design, the 9kg AZB 9780 condenser tumble dryer offers a host of special and attractive features to retailers.
Note:
¹Comparison between 17 minutes per kg on B-class 6th Sense Whirlpool dryer and 14minutes 53 seconds per kg on a new B-class 6th Sense Whirlpool dryer in Carisma design, in accordance with test procedures of harmonised standards.

9th March 2011

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Website www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk

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