Whirlpool, the world’s number one manufacturer of major home appliances, held a series of events around the world to commemorate the company’s 100 years. Whirlpool UK celebrated with several events throughout the year including an Employee Day, a Family Day and a classic tea party on the date of the company’s 100th anniversary, 11th November 2011.

Employees at Whirlpool UK enjoyed a celebratory traditional English tea served on vintage china, surrounded by bunting and decorations at the company’s headquarters in Croydon. The day included lots of activities and surprises; a special lunch, quizzes, a fancy dress competition and the chance to win commemorative merchandise and a MAX Limited Edition microwave!

Whirlpool UK also hosted a celebration lunch for the trade media. Guests were treated to an outstanding menu prepared by Tim Anderson, the winner of MasterChef 2011. Tim prepared and cooked a superb variety of dishes using the KitchenAid Chef Touch to demonstrate the latest sous vide cooking technique.
Juliana Sado, Brand Marketing Manager commented: “It has been a tremendously busy, yet exciting year with the Whirlpool UK staff enjoying many celebratory activities. The anniversary celebrations have been a great way to commemorate the company’s provenance and its on-going mission dedicated to improving the lives of consumers in every home, everywhere.

Whirlpool’s time- and labour-saving appliance innovations have influenced home and family life during the last century. We’re driven by the belief that everyone needs a comfortable place to call home. We’re proud of our American heritage and our growth to become the world’s appliance leader.”


Image captions:
1. Whirlpool UK’s tea party to commemorate 100 years since the founding of the company.
2. Whirlpool UK trade gathering to celebrate 100 years

23rd November 2011

About Whirlpool Europe, Middle East & Africa (EMEA) :
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2010 of $18.4 billion, 71,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Center is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555
Email: Jacqueline@jmmarketingservices.co.uk



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