Whirlpool launches new Green Generation fully integrated built-in washing machine

Whirlpool, the world’s leading manufacturer of major home appliances, introduces a new built-in washing machine with 6th Sense® technology, offering savings on water, energy and time.

The new fully integrated AWO/C0714 washing machine has been responsibly designed to help the consumer save water, energy and detergent, and has been given the Whirlpool Green Generation accolade, awarded to its most environmentally friendly products, guaranteeing the best performance and resource optimisation in its class.

Whirlpool’s large 7kg integrated washing machine boasts an ‘A++AB’ energy rating and features Whirlpool’s renowned 6th Sense® intelligent technology, which guarantees the precise adaptation of resources, and offers 40 per cent savings in energy, water and time*.

The Green Generation AWO/C0714 washing machine is rich with handy features to make life easier, including an LED screen display which informs the consumer of the progress of the wash cycle and the remaining time. There are also 18 different programmes to choose from, including a 30 minute quick wash and a pause function to soak heavily soiled items.

Simona Bara, Product Marketing Manager, Built-in, for Whirlpool, says: “The new Green Generation integrated washing machine offers consumers savings of up to 40 per cent in water, energy and time, reducing monthly outgoings and also helping to reduce the planet’s carbon footprint. The generous 7kg capacity is superb at it sits in a standard washing machine space, seamlessly integrating in the kitchen or utility.”

Key features and benefits of the AWO/C0714 built-in washing machine:
 Fully integrated washing machine with excellent ‘A++AB’ energy rating
 6th Sense® intelligent technology for 40 per cent savings in energy, water and time*
 6th Sense® technology guarantees a precise adaptation of resources, optimising energy, water and time
 Large 7kg capacity
 Eighteen wash programmes including a 30°C, 30 minute quick wash and special options include ‘pause’ to soak heavily soiled items
 Spin speed of 1400 rpm
 LED screen display featuring remaining time of cycle and progress indicator to inform of programme stage
 Uses 54 litres of water per cycle
 Low noise level of just 52/74 dB(A)
 Dimensions: H 820 x W 595 x D 555

For more information about the AWO/C0714 built-in washing machine please contact your Account Manager on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image caption: The new Whirlpool AWO/C0714 built-in washing machine featuring 6th Sense® technology for savings of up to 40 per cent in water, energy and time.

Notes for Editors
*Comparison between maximum load and 1kg load in a washer with 6th Sense function on cotton 60°C and rapid option

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

12th July 2012

For further press information please contact:
JM Marketing
T: 01536 414555
E: sbazeley@jmmarketingservices.co.uk

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