Whirlpool launches new Green Generation fully integrated built-in washing machine

Whirlpool, the world’s leading manufacturer of major home appliances, introduces a new built-in washing machine with 6th Sense® technology, offering savings on water, energy and time.

The new fully integrated AWO/C0714 washing machine has been responsibly designed to help the consumer save water, energy and detergent, and has been given the Whirlpool Green Generation accolade, awarded to its most environmentally friendly products, guaranteeing the best performance and resource optimisation in its class.

Whirlpool’s large 7kg integrated washing machine boasts an ‘A++AB’ energy rating and features Whirlpool’s renowned 6th Sense® intelligent technology, which guarantees the precise adaptation of resources, and offers 40 per cent savings in energy, water and time*.

The Green Generation AWO/C0714 washing machine is rich with handy features to make life easier, including an LED screen display which informs the consumer of the progress of the wash cycle and the remaining time. There are also 18 different programmes to choose from, including a 30 minute quick wash and a pause function to soak heavily soiled items.

Simona Bara, Product Marketing Manager, Built-in, for Whirlpool, says: “The new Green Generation integrated washing machine offers consumers savings of up to 40 per cent in water, energy and time, reducing monthly outgoings and also helping to reduce the planet’s carbon footprint. The generous 7kg capacity is superb at it sits in a standard washing machine space, seamlessly integrating in the kitchen or utility.”

Key features and benefits of the AWO/C0714 built-in washing machine:
 Fully integrated washing machine with excellent ‘A++AB’ energy rating
 6th Sense® intelligent technology for 40 per cent savings in energy, water and time*
 6th Sense® technology guarantees a precise adaptation of resources, optimising energy, water and time
 Large 7kg capacity
 Eighteen wash programmes including a 30°C, 30 minute quick wash and special options include ‘pause’ to soak heavily soiled items
 Spin speed of 1400 rpm
 LED screen display featuring remaining time of cycle and progress indicator to inform of programme stage
 Uses 54 litres of water per cycle
 Low noise level of just 52/74 dB(A)
 Dimensions: H 820 x W 595 x D 555

For more information about the AWO/C0714 built-in washing machine please contact your Account Manager on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image caption: The new Whirlpool AWO/C0714 built-in washing machine featuring 6th Sense® technology for savings of up to 40 per cent in water, energy and time.

Notes for Editors
*Comparison between maximum load and 1kg load in a washer with 6th Sense function on cotton 60°C and rapid option

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

12th July 2012

For further press information please contact:
JM Marketing
T: 01536 414555
E: sbazeley@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • Instantor Press System Now Available at Spinks
    In Instantor
    Instantor has increased the availability of its market-leading press solutions by partnering with AE Spink Ltd., known in the trade as Spinks. Established in 1926, the same year as Instantor, Spinks is a family-run business that operates four plumbing and heating branches, two building supplies and brick centres, three bathroom showrooms, and a dedicated renewables centre. […]
  • Simon Acres Group Shares Industry Action Plan Following KBB Futures Roundtable
    In Simon Acres Group Limited
    Specialist recruitment consultancy and online training provider, Simon Acres Group Limited, unveils the outcomes from the second edition of its KBB Futures roundtable event. With InstallerSHOW as the Associate Host, the discussion was chaired by Amanda Hughes and sponsored by Blanco and Trojan Baths. KBB Futures brought manufacturers, retailers, industry associations and other inspiring leaders together to address the skills gap, improve recruitment, strengthen retention and foster meaningful collaboration across a fragmented industry. […]
  • Instantor Celebrates 100 Years of Innovation at InstallerShow 2026
    In Instantor
    Instantor, market-leaders in press solutions, marked its 100th anniversary at InstallerSHOW 2026, commemorating a century of innovation. The company, which invented and patented the original brass compression fitting in 1926, showcased it’s latest plumbing and heating ranges. The stand was the biggest in Instantor’s history, providing a platform to celebrate the milestone with an interactive game that gave installers the opportunity to win a brand new press tool. Stand 5D22 also featured a special 100 year celebration wall and video to showcase key moments throughout the company’s history, plus a visitor bar serving refreshments each afternoon. […]
  • Instantor Inside to Provide OEMs with Expertly Engineered Solutions
    In Instantor
    Instantor, market-leaders in press solutions, has brought its proven OEM engineering services under a new ‘Instantor Inside’ brand. The company, which is celebrating its 100th anniversary in 2026, has been working in partnership with other plumbing and heating product manufacturers for many years to proactively solve their engineering challenges. […]
  • Instantor R-Press Fittings Now Available Through RSL GROUP Wholesalers
    In Instantor
    Instantor, market-leaders in press solutions, has expanded its network of stockists for its R-Press fittings, providing ACR installers with a safer and faster way to join pipework. The innovative range is now available through RSL GROUP Wholesalers, who specialise in supplying air conditioning, refrigeration, heat pump, tools and accessory products to the trade. […]