Whirlpool launches new Green Generation fully integrated built-in washing machine

Whirlpool, the world’s leading manufacturer of major home appliances, introduces a new built-in washing machine with 6th Sense® technology, offering savings on water, energy and time.

The new fully integrated AWO/C0714 washing machine has been responsibly designed to help the consumer save water, energy and detergent, and has been given the Whirlpool Green Generation accolade, awarded to its most environmentally friendly products, guaranteeing the best performance and resource optimisation in its class.

Whirlpool’s large 7kg integrated washing machine boasts an ‘A++AB’ energy rating and features Whirlpool’s renowned 6th Sense® intelligent technology, which guarantees the precise adaptation of resources, and offers 40 per cent savings in energy, water and time*.

The Green Generation AWO/C0714 washing machine is rich with handy features to make life easier, including an LED screen display which informs the consumer of the progress of the wash cycle and the remaining time. There are also 18 different programmes to choose from, including a 30 minute quick wash and a pause function to soak heavily soiled items.

Simona Bara, Product Marketing Manager, Built-in, for Whirlpool, says: “The new Green Generation integrated washing machine offers consumers savings of up to 40 per cent in water, energy and time, reducing monthly outgoings and also helping to reduce the planet’s carbon footprint. The generous 7kg capacity is superb at it sits in a standard washing machine space, seamlessly integrating in the kitchen or utility.”

Key features and benefits of the AWO/C0714 built-in washing machine:
 Fully integrated washing machine with excellent ‘A++AB’ energy rating
 6th Sense® intelligent technology for 40 per cent savings in energy, water and time*
 6th Sense® technology guarantees a precise adaptation of resources, optimising energy, water and time
 Large 7kg capacity
 Eighteen wash programmes including a 30°C, 30 minute quick wash and special options include ‘pause’ to soak heavily soiled items
 Spin speed of 1400 rpm
 LED screen display featuring remaining time of cycle and progress indicator to inform of programme stage
 Uses 54 litres of water per cycle
 Low noise level of just 52/74 dB(A)
 Dimensions: H 820 x W 595 x D 555

For more information about the AWO/C0714 built-in washing machine please contact your Account Manager on 0208 649 5000 or visit the website at www.whirlpool.co.uk

Ends

Image caption: The new Whirlpool AWO/C0714 built-in washing machine featuring 6th Sense® technology for savings of up to 40 per cent in water, energy and time.

Notes for Editors
*Comparison between maximum load and 1kg load in a washer with 6th Sense function on cotton 60°C and rapid option

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

12th July 2012

For further press information please contact:
JM Marketing
T: 01536 414555
E: sbazeley@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • Compact New Brochure From Tucson Makes Pump Selection Easier
    In Tucson
    Tucson Pumps has released a new brochure in a compact A5 format, providing a handy guide for installers to keep in their van and a practical resource for merchants at their trade counters. […]
  • Flair Introduces Complementary Finishes Literature
    In Flair Showers
    Ensuring finishes in the bathroom are cohesive and balanced is vital for achieving a harmonious, elevated space. To support bathroom designers and its retail and merchant partners, Flair Showers has produced a new complementary finishes guide that highlights the finishes available from its Sanbra Ltd sister company, St James England, for bathroom brassware that perfectly complement its shower enclosure finishes. […]
  • Instantor to Showcase R-Press Fittings at the IRAC 2026 Exhibition
    In Instantor
    Instantor, market-leaders in press solutions, will be exhibiting its R-Press range of press fittings for the first time at Ireland’s Refrigeration, Air Conditioning and Heat Pump Exhibition (IRAC). Taking place at the Green Isle Hotel in Dublin on the 16th April 2026, the biennial IRAC exhibition aims to bring wholesalers, suppliers and industry professionals together to showcase their products, services and network with colleagues. […]
  • R-Press ACR Fittings Now Available Through Leading Merchant BES Ltd
    In Instantor
    R-Press fittings from Instantor are now available through BES Limited. A merchant with over 50 years of experience, BES supplies a comprehensive range of products to the plumbing, heating and gas industry. The portfolio includes 15,000 products which are stocked and distributed via BES’s state-of-the-art 77,000 square foot warehouse in Birmingham. […]
  • Flair announces strategic partnership with PHG
    In Flair Showers
    Extending the availability of its shower solutions in the UK, Flair Showers is partnering with Plumbing Heating Group (PHG), the UK’s leading merchant buying group for plumbing, heating and bathrooms. PHG members will now be able to supply shower enclosures, bathscreens and wetrooms from the installer-friendly Flair PRO Collections and premium Harmony Collections. […]