Whirlpool Top Improver Logo - YouGov Global Best Brand Rankings 2021

Whirlpool Recognised as Third Most Improved Brand in the UK

Whirlpool has been revealed as the UK’s third most improved brand of 2021, according to the YouGov 2021 Global Best Brand Rankings. Furthermore, Peterborough based Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, took part in a panel discussion to examine the results during the annual YouGov Best Brands webinar, which was held virtually on Tuesday 16th November 2021.

The YouGov Global Best Brand Rankings are based upon data collected on a daily basis over a 12 month period from the company’s BrandIndex, which analyses the overall brand health of over 2,000 companies in the UK, operating across a variety of industries. The results are calculated by comparing consumer feedback across six categories: Impression, Quality, Value, Satisfaction, Recommend and Reputation. The Best Brand Rankings recognise the top 10 companies with the highest and most improved Index score.

According to YouGov, this increase for Whirlpool was driven by a rise in positive consumer Reputation, Impression and Quality for the brand1. Hotpoint was also recognised as a company that has witnessed improvements in its brand health and was revealed as the UK’s seventh most improved brand in 20211.

To announce and explore the results, YouGov held a virtual conference led by Angela Miller, Head of Account Management at YouGov. Whirlpool UK was part of an exclusive panel of experts during the webinar, sharing its insights on the results and what it believes are the key drivers behind its increase in brand health, such as its commitment to caring for its customers, response to the Covid-19 pandemic and support for sustainability and environmental initiatives.

During the webinar, the panel also explored the key consumer metrics that drove the increase in brand health for the top 10 most improved companies in the UK, including factors such as reputation, recommendation and quality. The strategy and tactics behind these improvements were also analysed, as was the significance of brand health on the overall success of a company, the impact of Covid-19 and the subsequent lockdowns, as well as how brands have adapted to both survive and thrive during the pandemic.

Ian Moverley, Public Affairs Director, Whirlpool UK Appliances Limited says: “After what has been an extremely challenging couple of years for the vast majority of businesses, we are delighted to receive such positive recognition relating to the improvements in our brand health from consumers across the UK. Our range of innovative, reliable and high quality appliances have now been helping to keep homes running for 110 years, and the results of YouGov’s 2021 Global Best Brand Rankings indicate that keeping our customers at the heart of everything we do can pay great dividends to our overall brand health.”

Ends

 

Notes for editor:

1 Global Best Brand Rankings 2021 (YouGov, November 2021)

 

Image caption:

  1. Whirlpool has been recognised as the UK’s third most improved brand in 2021, according to the YouGov 2021 Global Best Brand Rankings

 

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

For further press information and images please contact:

Steph at jmm PR

Tel: 01536 414555

Email: steph@jmmpr.co.uk

19th November 2021

 

About jmm PR:

jmm PR is a PR, social media and influencer marketing agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copy writing, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk

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