Peterborough Book Bench - Whirlpool UK Appliances Limited

Whirlpool UK Appliances Limited Sponsors Peterborough Book Bench Trail

Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, is delighted to announce its sponsorship of a reading book bench in Peterborough, where the company’s UK headquarters is located. The BookBenches were designed and decorated by local Peterborough school children to bring literacy to life and inspire others to read.

A new trail of BookBench sculptures, designed and painted by Peterborough school children and artists, have been installed across the city to bring literacy to life for local families. The trail, led by the Peterborough Reads group from the National Literacy Trust, was recently launched in museums, shopping centres, cultural hubs and libraries across the city.

Peterborough Reads works with local partners and communities to deliver programmes and activities to ensure children and young people in Peterborough have the literacy skills they need to succeed in life. Peterborough Reads focuses on ensuring children are ready to start school, as well as improving the transition between primary and secondary school to improve pupils’ literacy.

Ian Moverley, Public Affairs Director, Whirlpool UK Appliances Limited, comments, “’I am delighted to announce that Whirlpool UK is sponsoring the Peterborough BookBench Trail. Through our sponsorship, we hope to help bring to fruition the local Vision for Reading initiative, which aims to improve reading in a new and exciting way, while ensuring that every child in the city can read well. Having been based in Peterborough for over 70 years, Whirlpool UK is always keen to support community projects that benefit local families, many of whom have worked with us over generations.”

For more information on Peterborough Reads, please visit the website at https://literacytrust.org.uk/communities/peterborough/

Ends

Image captions:

  1. Whirlpool UK has sponsored a reading book bench in Peterborough
  2. Ian Moverley, Public Affairs Director, Whirlpool UK Appliances Limited

 

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com.

 

For further press information and images please contact:

Steph at jmm PR

Tel: 01536 414555

Email: steph@jmmpr.co.uk

6th July 2021

 

About jmm PR:

jmm PR is a PR, social media and influencer marketing agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copy writing, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website www.jmmpr.co.uk or contact the team on 01536 414555 or contact@jmmpr.co.uk

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